Last Received
jtondreau
Wed, 22 Apr 2026 07:35
nomail
Wed, 22 Apr 2026 07:01
writerswrite.co.za
Wed, 22 Apr 2026 06:59
dingodavesubstack
Wed, 22 Apr 2026 01:20
fbvm
Wed, 22 Apr 2026 01:01
geeksoutfit
Tue, 21 Apr 2026 23:11
cnn
Tue, 21 Apr 2026 22:56
theepochtimes
Tue, 21 Apr 2026 19:57
worldwithoutexploitation
Tue, 21 Apr 2026 18:25
fpaworkshop
Tue, 21 Apr 2026 15:58
Newest Addresses
jtondreau
Wed, 22 Apr 2026 07:35
jill
Fri, 17 Apr 2026 11:54
theepochtimes
Wed, 15 Apr 2026 13:24
writerswrite.co.za
Sun, 12 Apr 2026 21:01
techradar
Sun, 12 Apr 2026 17:53
teepublic
Wed, 08 Apr 2026 12:22
iwkym
Thu, 02 Apr 2026 22:20
liameon
Wed, 18 Mar 2026 15:02
svensvensson
Mon, 09 Mar 2026 08:56
thedeepview
Tue, 03 Mar 2026 14:28
Last Read
ztr
Wed, 22 Apr 2026 07:48
vanchina2
Wed, 22 Apr 2026 07:47
gp6
Wed, 22 Apr 2026 07:47
liamont
Wed, 22 Apr 2026 07:47
gp6dd
Wed, 22 Apr 2026 07:47
nbobby
Wed, 22 Apr 2026 07:47
liamonnn
Wed, 22 Apr 2026 07:47
china2
Wed, 22 Apr 2026 07:47
y
Wed, 22 Apr 2026 07:47
bobby
Wed, 22 Apr 2026 07:46
Most Received
ail
129487
gp6
110842
jonbobby
85092
gp6dd
84474
bobby
64066
mydailymoment
61035
cb322c5
57049
vanchina2
56278
liamont
53722
funnyordie
52244
Available Messages
The following is a list of recent messages for ztr. Select one to see the content. Messages are removed frequently. Check early. Check often.
Subject
Received
You don't know Lenny Rachitsky
Sun, 19 Apr 2026 15:07:36 GMT
What really motivates Lenny Rachitsky?
Wed, 15 Apr 2026 17:15:09 GMT
How fixing 401(k) the hard way led Guideline's founder to a major exit
Tue, 24 Mar 2026 15:50:14 GMT
Listen: Why crazy deadlines produce better products than strategy docs
Sun, 22 Mar 2026 15:10:54 GMT
Stop asking “What’s your biggest pain point? ” in customer discovery
Tue, 10 Mar 2026 15:53:38 GMT
Listen: Snowflake’s former CRO on scaling from $0 to $3 .5B (and surviving 4 CEOs)
Sun, 01 Mar 2026 15:13:27 GMT
Do you really need a forward deployed engineer?
Tue, 24 Feb 2026 16:57:21 GMT
Listen: Most CROs are salespeople. Vanta’s CRO says tha t's changing
Sun, 22 Feb 2026 16:10:14 GMT
Listen: Why Rippling’s VP of Design thinks speed improv es quality
Sun, 15 Feb 2026 16:04:14 GMT
A new podcast from First Round: How the top 0.001% of scaleup execs operate
Thu, 05 Feb 2026 18:42:24 GMT
Selected Message
From: review@...
To: [email protected]
Date: Tue, 24 Mar 2026 15:50:14 GMT
Subject: How fixing 401(k) the hard way led Guideline's founder to a major exit
To: [email protected]
Date: Tue, 24 Mar 2026 15:50:14 GMT
Subject: How fixing 401(k) the hard way led Guideline's founder to a major exit
- HTML Content
- HTML Source
- Plain Text
HTML Content
HTML Source
<!doctype html>
<html>
<head>
<meta name="viewport" content="width=device-width">
<meta http-equiv="Content-Type" content="text/html; charset=UTF-8">
<!--[if mso]><xml><o:OfficeDocumentSettings><o:PixelsPerInch>96</o:PixelsPerInch><o:AllowPNG/></o:OfficeDocumentSettings></xml><![endif]-->
<title>How fixing 401(k) the hard way led Guideline's founder to a major exit</title>
<style>
.post-title-link {
display: block;
margin-top: 32px;
color: #15212A;
text-align: center;
line-height: 1.1em;
}
.post-title-link-left {
text-align: left;
}
.view-online-link {
word-wrap: none;
white-space: nowrap;
color: #15212a;
color: rgba(0, 0, 0, 0.6);
text-decoration: underline !important;
}
.kg-nft-link {
display: block;
text-decoration: none !important;
color: #15212A !important;
font-family: inherit !important;
font-size: 14px;
line-height: 1.3em;
padding-top: 4px;
padding-right: 20px;
padding-left: 20px;
padding-bottom: 4px;
}
.kg-twitter-link {
display: block;
text-decoration: none !important;
color: #15212A !important;
font-family: inherit !important;
font-size: 15px;
padding: 8px;
line-height: 1.3em;
}
.kg-cta-link-accent .kg-cta-sponsor-label a {
color: #62DCAD !important;
}
.kg-cta-text a:not(.kg-cta-link-accent .kg-cta-text a) {
color: #15212A;
text-decoration: underline;
}
.kg-cta-link-accent .kg-cta-text a {
color: #62DCAD !important;
}
.kg-audio-link {
color: #15212a !important;
color: rgba(0, 0, 0, 0.6) !important;
}
@media only screen and (max-width: 620px) {
table.body {
width: 100%;
min-width: 100%;
}
.hide-mobile {
display: none;
}
.mobile-only {
display: initial !important;
}
.hide-desktop {
display: initial !important;
}
.desktop-only {
display: none !important;
}
table.body p,
table.body ul,
table.body ol,
table.body td {
font-size: 16px;
}
table.header .post-excerpt {
font-size: 16px !important;
}
table.body .kg-callout-card {
padding: 16px 24px !important;
}
table.body .kg-callout-text {
font-size: 16px !important;
line-height: 1.5em !important;
}
table.body pre {
white-space: pre-wrap !important;
word-break: break-word !important;
}
table.body .content {
padding: 0 !important;
}
table.body .container {
padding: 0 !important;
width: 100% !important;
}
table.body .main,
table.header .header-main {
border-spacing: 10px 0 !important;
border-left-width: 0 !important;
border-radius: 0 !important;
border-right-width: 0 !important;
}
table.body .img-responsive {
height: auto !important;
max-width: 100% !important;
width: auto !important;
}
table.header .site-icon {
padding-top: 0 !important;
}
table.header .site-info {
padding-top: 24px !important;
}
table.header .post-title-link {
margin-top: 24px !important;
}
table.header .post-meta-wrapper {
padding-bottom: 24px !important;
}
table.header .site-icon img {
width: 36px !important;
height: 36px !important;
}
table.header .site-url a {
font-size: 13px !important;
padding-bottom: 16px !important;
}
table.header .post-meta,
table.header .post-meta-date {
white-space: normal !important;
font-size: 13px !important;
line-height: 1.2em;
}
table.header .post-meta,
table.header .view-online {
width: 100% !important;
}
table.header .post-meta-left,
table.header .post-meta-left.view-online {
width: 100% !important;
text-align: left !important;
}
table.header .post-meta.view-online-mobile {
display: table-row !important;
}
table.header .post-meta-left.view-online-mobile,
table.header .post-meta-left.view-online-mobile .view-online {
text-align: left !important;
}
table.header .post-meta.view-online.desktop {
display: none !important;
}
table.header .view-online {
text-decoration: underline;
}
table.body .footer p,
table.body .footer p span {
font-size: 13px !important;
}
table.header .view-online-link,
table.body .footer,
table.body .footer a {
font-size: 13px !important;
}
table.header .post-title a {
font-size: 26px !important;
line-height: 1.1em !important;
}
table.feedback-buttons {
display: table !important;
width: 100% !important;
max-width: 390px;
}
table.feedback-buttons img {
display: inherit !important;
}
table.body .feedback-button-text {
display: none!important;
}
table.body .latest-posts-header {
font-size: 12px !important;
}
table.body .latest-post-title {
padding-right: 8px !important;
}
table.body .latest-post h4,
table.body .latest-post h4 span {
padding: 4px 0 6px !important;
font-size: 15px !important;
}
table.body .latest-post-excerpt,
table.body .latest-post-excerpt a,
table.body .latest-post-excerpt span {
font-size: 13px !important;
line-height: 1.2 !important;
}
table.body .subscription-box h3 {
font-size: 14px !important;
}
table.body .subscription-box p,
table.body .subscription-box p span {
font-size: 13px !important;
}
table.body .subscription-details,
table.body .manage-subscription {
display: inline-block;
width: 100%;
text-align: left !important;
font-size: 13px !important;
}
table.body .subscription-details {
padding-bottom: 12px;
}
table.body .kg-bookmark-card {
width: 90vw;
}
table.body .kg-bookmark-thumbnail {
display: none !important;
}
table.body .kg-bookmark-metadata span {
font-size: 13px !important;
}
table.body .kg-embed-card {
max-width: 90vw !important;
}
table.body h1 {
font-size: 32px !important;
line-height: 1.3em !important;
}
table.body h2,
table.body h2 span {
font-size: 26px !important;
line-height: 1.22em !important;
}
table.body h3 {
font-size: 21px !important;
line-height: 1.25em !important;
}
table.body h4 {
font-size: 19px !important;
line-height: 1.3em !important;
}
table.body h5 {
font-size: 16px !important;
line-height: 1.4em !important;
}
table.body h6 {
font-size: 16px !important;
line-height: 1.4em !important;
}
table.body blockquote {
font-size: 16px !important;
line-height: 1.6em;
margin-bottom: 0;
}
table.body blockquote p {
margin-right: 15px !important;
margin-left: 15px !important;
}
table.body blockquote.kg-blockquote-alt {
border-left: 0 none !important;
margin: 0 !important;
font-size: 18px !important;
line-height: 1.4em !important;
}
table.body blockquote.kg-blockquote-alt p {
margin-right: 20px !important;
margin-left: 20px !important;
}
table.body hr {
margin: 2em 0 !important;
}
.feature-image-caption {
font-size: 13px!important;
}
.kg-card-figcaption {
font-size: 13px!important;
}
.kg-card-figcaption p,
.kg-card-figcaption p span {
font-size: 13px!important;
}
table.body .kg-cta-card {
padding: 0 20px;
}
table.body .kg-cta-card.kg-cta-bg-none {
padding: 0;
}
table.body .kg-cta-sponsor-label {
padding: 10px 0;
}
table.body table.kg-cta-content-wrapper:not(.kg-cta-bg-none.kg-cta-no-dividers table.kg-cta-content-wrapper) {
padding: 20px 0;
}
table.body .kg-cta-immersive.kg-cta-has-img:not(.kg-cta-bg-none):not(.kg-cta-no-label) table.kg-cta-content-wrapper {
padding-top: 0;
}
table.body .kg-cta-minimal .kg-cta-image-container {
padding-right: 20px;
}
table.body .kg-cta-immersive .kg-cta-image-container {
padding-bottom: 20px;
}
table.body .kg-cta-immersive.kg-cta-no-text .kg-cta-image-container {
padding-bottom: 0;
}
table.body .kg-cta-button-container {
padding-top: 16px;
}
table.body .kg-cta-minimal .kg-cta-image-container {
display: inline-block !important;
width: 100% !important;
padding: 0 !important;
padding-bottom: 16px !important;
padding-right: 0 !important;
}
table.body .kg-cta-minimal .kg-cta-content-inner {
display: inline-block !important;
width: 100% !important;
padding: 0 !important;
}
table.body .kg-cta-minimal img.kg-cta-image {
width: 52px !important;
height: 52px !important;
}
}
@media all {
.subscription-details p.hidden {
display: none !important;
}
.ExternalClass {
width: 100%;
}
.ExternalClass,
.ExternalClass p,
.ExternalClass span,
.ExternalClass font,
.ExternalClass td,
.ExternalClass div {
line-height: 100%;
}
.apple-link a {
color: inherit !important;
font-family: inherit !important;
font-size: inherit !important;
font-weight: inherit !important;
line-height: inherit !important;
text-decoration: none !important;
}
#MessageViewBody a {
color: inherit;
text-decoration: none;
font-size: inherit;
font-family: inherit;
font-weight: inherit;
line-height: inherit;
}
}
</style>
<!--[if mso]>
<style type="text/css">
ul, ol { margin-left: 1.5em !important; }
</style>
<![endif]-->
</head>
<body data-testid="email-preview-body" style="background-color: #fff; font-family: -apple-system, BlinkMacSystemFont, Roboto, Helvetica, Arial, sans-serif; -webkit-font-smoothing: antialiased; font-size: 18px; line-height: 0; margin: 0; padding: 0; -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%; color: #15212A;">
<span class="preheader" style="color: transparent; display: none; height: 0; max-height: 0; max-width: 0; opacity: 0; overflow: hidden; mso-hide: all; visibility: hidden; width: 0;">Inside Guideline's path to PMF</span>
<!-- SPACING TO AVOID BODY TEXT BEING DUPLICATED IN PREVIEW TEXT -->
<div style="display:none; max-height:0; overflow:hidden; mso-hide: all;" aria-hidden="true" role="presentation">
 ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­  
</div>
<!-- HEADER WITH FULL-WIDTH BACKGROUND -->
<!-- MAIN CONTENT AREA -->
<table role="presentation" border="0" cellpadding="0" cellspacing="0" class="body" width="100%" style="border-collapse: separate; mso-table-lspace: 0pt; mso-table-rspace: 0pt; width: 100%; line-height: 1.4; background-color: #ffffff;" bgcolor="#ffffff">
<!-- Outlook doesn't respect max-width so we need an extra centered table -->
<!--[if mso]>
<tr>
<td>
<center>
<table border="0" cellpadding="0" cellspacing="0" width="600">
<![endif]-->
<tr>
<td style="font-family: -apple-system, BlinkMacSystemFont, Roboto, Helvetica, Arial, sans-serif; font-size: 18px; vertical-align: top; color: #15212A;" valign="top"> </td>
<td class="container" style="font-family: -apple-system, BlinkMacSystemFont, Roboto, Helvetica, Arial, sans-serif; font-size: 18px; vertical-align: top; color: #15212A; display: block; max-width: 600px; margin: 0 auto;" valign="top">
<div class="content" style="box-sizing: border-box; display: block; margin: 0 auto; max-width: 600px;">
<table role="presentation" border="0" cellpadding="0" cellspacing="0" class="main" width="100%" style="border-collapse: separate; mso-table-lspace: 0pt; mso-table-rspace: 0pt; border-spacing: 20px 0; width: 100%; max-width: 600px; background: #ffffff; background-color: #ffffff;" bgcolor="#ffffff">
<tr>
<td class="wrapper" style="font-family: -apple-system, BlinkMacSystemFont, Roboto, Helvetica, Arial, sans-serif; font-size: 18px; vertical-align: top; color: #15212A; box-sizing: border-box;" valign="top">
<table role="presentation" border="0" cellpadding="0" cellspacing="0" width="100%" data-testid="email-preview-content" style="border-collapse: separate; mso-table-lspace: 0pt; mso-table-rspace: 0pt; width: 100%;">
<tr class="post-content-row">
<td class="post-content-sans-serif" style="font-family: -apple-system, BlinkMacSystemFont, Roboto, Helvetica, Arial, sans-serif; vertical-align: top; font-size: 17px; line-height: 1.5em; color: #15212A; padding-bottom: 20px; border-bottom: 1px solid #e0e7eb; padding-top: 32px; max-width: 600px;" valign="top">
<!-- POST CONTENT START -->
<p style="margin: 0 0 1.5em 0; line-height: 1.6em; color: #15212A;"><em>This week, Guideline founder Kevin Busque shares how a contrarian bet to fix 401(k) launched a decade of building — and an eventual acquisition by Gusto.</em></p><h2 id="guidelines-path-to-product-market-fit-%E2%80%94-the-early-decisions-that-powered-its-acquisition-by-gusto" style="margin-top: 0; font-family: -apple-system, BlinkMacSystemFont, Roboto, Helvetica, Arial, sans-serif; line-height: 1.11em; font-weight: 700; text-rendering: optimizeLegibility; margin: 1.5em 0 0.5em 0; font-size: 32px; color: #15212A;"><a href="https://email2.firstround.com/c/eJxUj81qLCEQRp9Gdw5llb8LFxcu_R5qaVrSPR26nQnk6UOGbLL8Pg4cDqdStDOyJe29IecNRNn2PDY1OLlYsSBCyFBCBwDdNUUHck0xBGdrZvaE5LztpaDLrhfKWROjHAkBHRAabS2AvzXOBqvWrTeuXJsw0Md5zfN43PlWj11uaZ3z4xL0T-AicDnbc7TP21_q5xe42Oa7b-wELbug_1Q6BKygWFenTDdBRaSuevU-6kjswcozfc1TGNhG3o_7SzlTeWzv6lUsZ3pbj2v-rmfC7wAAAP__uj5VOA" rel="noreferrer" style="overflow-wrap: anywhere; color: #62DCAD; text-decoration: underline;" target="_blank">Guideline's Path to Product-Market Fit — The Early Decisions That Powered Its Acquisition by Gusto</a></h2><p style="margin: 0 0 1.5em 0; line-height: 1.6em; color: #15212A;">It’s 2014 and <strong style="font-weight: 700;">Kevin Busque</strong> is too busy to be verifying 401(k) contributions on every pay period. As co-founder and VP of Technology of <strong style="font-weight: 700;">TaskRabbit</strong>, the same-day service platform widely credited with catalyzing the gig economy along with Uber and Airbnb, he is focused on scaling the company rapidly. TaskRabbit recently launched in London, its first international market, and its headcount has grown to 70.</p><p style="margin: 0 0 1.5em 0; line-height: 1.6em; color: #15212A;">Compared to his days as a scrappy early-stage founder, figuring it out on the fly with a small band of early hires, things now look very different for Busque. He spends a lot of time thinking about leadership. Thinking about hiring. Thinking about HR and employee benefits. It’s the latter in particular that begins to keep him up at night, after he stumbles upon a discovery that makes him do a double take: a mere 36% of TaskRabbit employees are enrolled in the company’s 401(k) plan. It doesn’t make sense.</p><p style="margin: 0 0 1.5em 0; line-height: 1.6em; color: #15212A;">“I remember the number, because when I found out, I was flabbergasted,” Busque recalls.</p><div class="kg-card kg-image-card" style="margin: 0 0 1.5em; padding: 0;"><a href="https://email2.firstround.com/c/eJxUj8tq6zAURb9GmjmclyVroMGFi_9Dj6NG1I6Lo6TQry8NnXS4NwsWq8ac0YnViN4LOy8QrO6pb1Ov0YVCmQiWBHlpAIANOTiw1zh7R6SyMKWsUlVxySV558SJdxltjwTkgElwngH8RWsSKojatJZa1Ai0ft7HeTxu9VKO3W7xOsbH3fA_Q6uh9dRn18_LX-rnN7QqcGVWNLzuhv9zbrBQgalicZM0WaZA3KZWvA8YuHqY7Rm_xmkEtp724_ZSjpgf2_v0KrYjvl2P-_hdz0jfAQAA__9XnVSY" style="overflow-wrap: anywhere; color: #62DCAD; text-decoration: underline;" target="_blank"><img src="https://review.firstround.com/content/images/2026/03/FRC-PMF-LT-Guideline-1.png" class="kg-image" alt loading="lazy" width="600" height="362" style="border: none; -ms-interpolation-mode: bicubic; max-width: 100%; display: block; margin: 0 auto; height: auto; width: auto;"></a></div><p style="margin: 0 0 1.5em 0; line-height: 1.6em; color: #15212A;"></p><p style="margin: 0 0 1.5em 0; line-height: 1.6em; color: #15212A;">He begins trying to understand why so few of his employees are making use of this company benefit, which costs TaskRabbit more than $20,000 annually. As he takes a closer look at their 401(k) providers, he starts to grasp the issues.</p><table class="kg-card kg-button-card" border="0" cellpadding="0" cellspacing="0" style="border-collapse: separate; mso-table-lspace: 0pt; mso-table-rspace: 0pt; width: 100%;" width="100%"><tbody><tr><td class="kg-card-spacing" style="font-family: -apple-system, BlinkMacSystemFont, Roboto, Helvetica, Arial, sans-serif; font-size: 18px; vertical-align: top; color: #15212A; padding: 0 0 1.5em 0;" valign="top"><table class="btn" border="0" cellspacing="0" cellpadding="0" align="center" style="border-collapse: separate; mso-table-lspace: 0pt; mso-table-rspace: 0pt; box-sizing: border-box; width: auto;" width="auto"><tbody><tr><td align="center" style="font-size: 18px; vertical-align: top; color: #15212A; padding: 8px 20px 9px; background-color: #62DCAD; border-radius: 6px; text-align: center; font-family: -apple-system, BlinkMacSystemFont, Roboto, Helvetica, Arial, sans-serif;" valign="top" bgcolor="#62DCAD"><a href="https://email2.firstround.com/c/eJxUj01q7DAQBk8j7TS0Wv8LLR48fA9J3YpF7HGwNRPI6UOGbLL8PgqKolyr9lZy1iFY44OFJHkvY1ODsk8NKyLEAjV2ANBdm-RBrrloR9YZnaAzNkb20CIU51IJ7G2UIyOgB4NWOwcQbkzFYtOaO1OjxsJCH-c1z-Nxp1s7drnldc6PS5h_AheBy8nPwZ-3v9TPL3Ahn8h1jMIsuzD_Te0QsYEi3byy3UaV0HTVWwhJJ0MBnDzz1zyFhW2U_bi_lDPXx_auXsVy5rf1uObvemb8DgAA__9cc1Sn" style="overflow-wrap: anywhere; box-sizing: border-box; color: #FFFFFF; cursor: pointer; display: inline-block; font-size: 15px; font-weight: 600; margin: 0; text-decoration: none;" target="_blank">Continue reading on The Review</a></td></tr></tbody></table></td></tr></tbody></table>
<!-- POST CONTENT END -->
</td>
</tr>
</table>
</td>
</tr>
<!-- END MAIN CONTENT AREA -->
<tr>
<td class="feedback-buttons-container" dir="ltr" width="100%" align="center" style="font-family: -apple-system, BlinkMacSystemFont, Roboto, Helvetica, Arial, sans-serif; font-size: 18px; vertical-align: top; color: #15212A; padding: 32px 0 24px; border-bottom: 1px solid #e0e7eb; text-align: center; background-color: #ffffff;" valign="top" bgcolor="#ffffff">
<table class="feedback-buttons" role="presentation" border="0" cellpadding="0" cellspacing="0" style="border-collapse: separate; mso-table-lspace: 0pt; mso-table-rspace: 0pt; margin: auto; width: 100%;" width="100%">
<tr>
<td dir="ltr" valign="top" align="center" style="font-size: 18px; color: #15212A; display: inline-block; vertical-align: top; font-family: inherit; text-align: center; padding: 0 4px 4px; cursor: pointer; width: 30%;" width="30%">
<a href="https://email2.firstround.com/c/eJxUkU2O2zAMhU8j7xRQ1J-10KLAwPeQRDJW48SFo0xmevoiQTezJPARD997lGs1wU2cTYzOhuggTXwtfdOdckgNKyLMBeosAGDE2BRgWjPMxgs25ljEN-dnawkCpdlVYvIy9YyAASw64z1APDEVh80YFqZGjZUD6cd9HPvjRqe2X6ctr2P8uSv7S-GicDn4s_Pz9JNSuKz7U0v_6rezdmD0RY-V9VoO0s_yrTcmfX504q3f-K7l9ciHHrsu-lp-74fmrz7eCVbhIsxUS7soXF66JTn3UxdF4WJevF0ej07KftgqMGMDTaYF7cTNOqEVLS3GZJKlCF5huPC3sh-EJrAkLLYVY30pTbx3CImTSxQtzoFNCjhHLBEoWUm1GEoxlibVlunIf8ehHGy9XPfbu6mR62O76PdQ08jndb-P_9dnxn8BAAD__w8JjRQ" target="_blank" style="color: #62DCAD; text-decoration: none; overflow-wrap: anywhere;">
<img src="https://static.ghost.org/v5.0.0/images/more-like-this-mobile.png" border="0" width="42" height="42" alt="More like this" style="border: none; -ms-interpolation-mode: bicubic; max-width: 100%; display: block; margin: 0 auto; vertical-align: middle;">
<p class="feedback-button-text" style="display: inline-block; font-family: -apple-system, BlinkMacSystemFont, Roboto, Helvetica, Arial, sans-serif; color: #15212A; font-weight: 500; margin: 1em 0 0 0; line-height: 1.4em; word-break: break-word; font-size: 13px;">More like this</p>
</a>
</td> <td dir="ltr" valign="top" align="center" style="font-size: 18px; color: #15212A; display: inline-block; vertical-align: top; font-family: inherit; text-align: center; padding: 0 4px 4px; cursor: pointer; width: 30%;" width="30%">
<a href="https://email2.firstround.com/c/eJxUkUGO2zAMRU8j7xhQlCxZCy8KDHwPSqRiNU5cOMpkpqcvEnQzSwKP-Hj_y5yzDX7Q2cboXYge06BXbhs0mUMqlIlwYsxTRURbrUsBh3X2rpQioeoUJFqNqSTOU1AKVjB7P7SZkAI68nYcEeNJhT0Va7WqFClqPNZ23PuxP25yKvt12Oa19z93434ZWgwth342fZ5-UoaWdX9CbV_tdgaPFi7QV4WVD4Enf8OmAudHE93aTe9QX496QN-B4cq_9wP0q_V3gjO0VFXJXC6GlpcuJ-9_6lI1tOCLd8vj0cS4D5crTlQQxJYAvvoJErkKtcSYbHIScTQULvpt3IeQDVoTsSts3chc6jh6wqTJJ4mOpqA2BZoicURJrqbMVlKMXGp2PBzz334Yj1vj6357N9Xn_Ngu8B5q6PN53e_9__U5078AAAD__xjyjRM" target="_blank" style="color: #62DCAD; text-decoration: none; overflow-wrap: anywhere;">
<img src="https://static.ghost.org/v5.0.0/images/less-like-this-mobile.png" border="0" width="42" height="42" alt="Less like this" style="border: none; -ms-interpolation-mode: bicubic; max-width: 100%; display: block; margin: 0 auto; vertical-align: middle;">
<p class="feedback-button-text" style="display: inline-block; font-family: -apple-system, BlinkMacSystemFont, Roboto, Helvetica, Arial, sans-serif; color: #15212A; font-weight: 500; margin: 1em 0 0 0; line-height: 1.4em; word-break: break-word; font-size: 13px;">Less like this</p>
</a>
</td> </tr>
</table>
</td>
</tr>
<tr>
<td class="wrapper" align="center" style="font-family: -apple-system, BlinkMacSystemFont, Roboto, Helvetica, Arial, sans-serif; font-size: 18px; vertical-align: top; color: #15212A; box-sizing: border-box;" valign="top">
<table role="presentation" border="0" cellpadding="0" cellspacing="0" width="100%" style="border-collapse: separate; mso-table-lspace: 0pt; mso-table-rspace: 0pt; width: 100%; padding-top: 40px; padding-bottom: 30px;">
<tr><td class="footer" style="font-family: -apple-system, BlinkMacSystemFont, Roboto, Helvetica, Arial, sans-serif; vertical-align: top; color: #15212a; color: rgba(0, 0, 0, 0.6); margin-top: 20px; text-align: center; padding-bottom: 10px; padding-top: 10px; padding-left: 30px; padding-right: 30px; line-height: 1.5em; font-size: 13px;" valign="top" align="center"><p dir="ltr" style="margin: 0 0 1.5em 0; line-height: 1.6em;"><span> Made with ✨ by </span><a href="https://email2.firstround.com/c/eJxUj01q6zAURlcjzRzujyxZAw0ePLwPSVe3EbXj4igpdPWloZMOv48DhyOpFPTOtoQhOPbBQbRtz32buiQfKxUiWDKURQEAFTl6sNckcUaJOmdxLQdtjCoahNjPmiMvticC8sDkcJ4BwqVJdlQRmzapUptxoP28j_N43ORSj91u6TrGx93wP0OrofVsz94-L3-pn9_QippdAMmG193wfy4KC1WYBKufnLplisQ6aQ0hYmQJMNszfY3TONh63o_bSzlSeWzv06vYjvR2Pe7jdz0TfQcAAP__GtFVmA" target="_blank" style="overflow-wrap: anywhere; color: #15212a; color: rgba(0, 0, 0, 0.6); text-decoration: underline; font-size: 13px;"><span>First Round Capital</span></a><span>.</span></p></td></tr>
<tr>
<td class="footer" style="font-family: -apple-system, BlinkMacSystemFont, Roboto, Helvetica, Arial, sans-serif; vertical-align: top; color: #15212a; color: rgba(0, 0, 0, 0.6); margin-top: 20px; text-align: center; padding-bottom: 10px; padding-top: 10px; padding-left: 30px; padding-right: 30px; line-height: 1.5em; font-size: 13px;" valign="top" align="center">First Round © 2026 – <a href="https://email2.firstround.com/c/eJxU0D2O2zAQxfHTUB2N4Qy_pmARwPA9yOEwFla2A4naRXL6IEaaLR_wa96_l9Zc9IsWl5KnmDzwoo-6bnbtJbJgQ4RcoeUBAG444gjLvfjQSAhD9FmrSmyMjccQhZAgVresBQEjEHoXAkC6aK8exTkd2qWLGg9j3Y-5v85nv8jrsWzlPuevw9APgzeDt10_V_26fFcGb-fzONsh-9r0H6Tbea7d0JXagIwCtjuJ1g-fLSMNOyQldkw9QTAYP_S3oWtHF3UwVpLqKNQqIwSPwMqeeyLMUR1HzAlrgs40uFXXOaUqo1E1GJ_6dWw6p-6GriA-EES0wWWxPma2NeRmaSTFgR6dk2Uvf-ZuPGxrfbye79OztHP7sO_myyw_769j_l-fBf8GAAD__7E7enA" style="overflow-wrap: anywhere; color: #15212a; color: rgba(0, 0, 0, 0.6); text-decoration: underline; font-size: 13px;" target="_blank">Unsubscribe</a></td>
</tr>
</table>
</td>
</tr>
</table>
<!-- END CENTERED WHITE CONTAINER -->
</div>
</td>
<td style="font-family: -apple-system, BlinkMacSystemFont, Roboto, Helvetica, Arial, sans-serif; font-size: 18px; vertical-align: top; color: #15212A;" valign="top"> </td>
</tr>
<!--[if mso]>
</table>
</center>
</td>
</tr>
<![endif]-->
</table>
<img width="1" height="1" alt="" src="https://email2.firstround.com/o/eJwszkFuAyEMQNHThF0i20MMs_BhDNgN6kyQCOmip68Udfn_6jUpBTkGE0wpbpwi7MFO7ce1N-G9UiGCrFCyAwA6bjtDeMiumou552TEm2mr4OyKXC0XZQ9dCIhho4j3O0C6WdNIFdHcWm3VLhG8z9ea4_1stzrOMOV3zUuEo-s5np-1pLyP7-tHFJZ8PcZr_deP0F8AAAD__0eAOi8"></body>
</html>
Plain Text
͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
This week, Guideline founder Kevin Busque shares how a contrarian bet to fix 401(k) launched a decade of building — and an eventual acquisition by Gusto.
Guideline's Path to Product-Market Fit — The Early Decisions That Powered Its Acquisition by Gusto [https://email2.firstround.com/c/eJxUj81qLCEQRp9Gdw5llb8LFxcu_R5qaVrSPR26nQnk6UOGbLL8Pg4cDqdStDOyJe29IecNRNn2PDY1OLlYsSBCyFBCBwDdNUUHck0xBGdrZvaE5LztpaDLrhfKWROjHAkBHRAabS2AvzXOBqvWrTeuXJsw0Md5zfN43PlWj11uaZ3z4xL0T-AicDnbc7TP21_q5xe42Oa7b-wELbug_1Q6BKygWFenTDdBRaSuevU-6kjswcozfc1TGNhG3o_7SzlTeWzv6lUsZ3pbj2v-rmfC7wAAAP__uj5VOA]
It’s 2014 and Kevin Busque is too busy to be verifying 401(k) contributions on every pay period. As co-founder and VP of Technology of TaskRabbit, the same-day service platform widely credited with catalyzing the gig economy along with Uber and Airbnb, he is focused on scaling the company rapidly. TaskRabbit recently launched in London, its first international market, and its headcount has grown to 70.
Compared to his days as a scrappy early-stage founder, figuring it out on the fly with a small band of early hires, things now look very different for Busque. He spends a lot of time thinking about leadership. Thinking about hiring. Thinking about HR and employee benefits. It’s the latter in particular that begins to keep him up at night, after he stumbles upon a discovery that makes him do a double take: a mere 36% of TaskRabbit employees are enrolled in the company’s 401(k) plan. It doesn’t make sense.
“I remember the number, because when I found out, I was flabbergasted,” Busque recalls.
https://email2.firstround.com/c/eJxUj8tq6zAURb9GmjmclyVroMGFi_9Dj6NG1I6Lo6TQry8NnXS4NwsWq8ac0YnViN4LOy8QrO6pb1Ov0YVCmQiWBHlpAIANOTiw1zh7R6SyMKWsUlVxySV558SJdxltjwTkgElwngH8RWsSKojatJZa1Ai0ft7HeTxu9VKO3W7xOsbH3fA_Q6uh9dRn18_LX-rnN7QqcGVWNLzuhv9zbrBQgalicZM0WaZA3KZWvA8YuHqY7Rm_xmkEtp724_ZSjpgf2_v0KrYjvl2P-_hdz0jfAQAA__9XnVSY
He begins trying to understand why so few of his employees are making use of this company benefit, which costs TaskRabbit more than $20,000 annually. As he takes a closer look at their 401(k) providers, he starts to grasp the issues.
Continue reading on The Review [https://email2.firstround.com/c/eJxUj01q7DAQBk8j7TS0Wv8LLR48fA9J3YpF7HGwNRPI6UOGbLL8PgqKolyr9lZy1iFY44OFJHkvY1ODsk8NKyLEAjV2ANBdm-RBrrloR9YZnaAzNkb20CIU51IJ7G2UIyOgB4NWOwcQbkzFYtOaO1OjxsJCH-c1z-Nxp1s7drnldc6PS5h_AheBy8nPwZ-3v9TPL3Ahn8h1jMIsuzD_Te0QsYEi3byy3UaV0HTVWwhJJ0MBnDzz1zyFhW2U_bi_lDPXx_auXsVy5rf1uObvemb8DgAA__9cc1Sn]
More like this
[https://email2.firstround.com/c/eJxUkU2O2zAMhU8j7xRQ1J-10KLAwPeQRDJW48SFo0xmevoiQTezJPARD997lGs1wU2cTYzOhuggTXwtfdOdckgNKyLMBeosAGDE2BRgWjPMxgs25ljEN-dnawkCpdlVYvIy9YyAASw64z1APDEVh80YFqZGjZUD6cd9HPvjRqe2X6ctr2P8uSv7S-GicDn4s_Pz9JNSuKz7U0v_6rezdmD0RY-V9VoO0s_yrTcmfX504q3f-K7l9ciHHrsu-lp-74fmrz7eCVbhIsxUS7soXF66JTn3UxdF4WJevF0ej07KftgqMGMDTaYF7cTNOqEVLS3GZJKlCF5huPC3sh-EJrAkLLYVY30pTbx3CImTSxQtzoFNCjhHLBEoWUm1GEoxlibVlunIf8ehHGy9XPfbu6mR62O76PdQ08jndb-P_9dnxn8BAAD__w8JjRQ]
Less like this
[https://email2.firstround.com/c/eJxUkUGO2zAMRU8j7xhQlCxZCy8KDHwPSqRiNU5cOMpkpqcvEnQzSwKP-Hj_y5yzDX7Q2cboXYge06BXbhs0mUMqlIlwYsxTRURbrUsBh3X2rpQioeoUJFqNqSTOU1AKVjB7P7SZkAI68nYcEeNJhT0Va7WqFClqPNZ23PuxP25yKvt12Oa19z93434ZWgwth342fZ5-UoaWdX9CbV_tdgaPFi7QV4WVD4Enf8OmAudHE93aTe9QX496QN-B4cq_9wP0q_V3gjO0VFXJXC6GlpcuJ-9_6lI1tOCLd8vj0cS4D5crTlQQxJYAvvoJErkKtcSYbHIScTQULvpt3IeQDVoTsSts3chc6jh6wqTJJ4mOpqA2BZoicURJrqbMVlKMXGp2PBzz334Yj1vj6357N9Xn_Ngu8B5q6PN53e_9__U5078AAAD__xjyjRM]
Made with ✨ by First Round Capital [https://email2.firstround.com/c/eJxUj01q6zAURlcjzRzujyxZAw0ePLwPSVe3EbXj4igpdPWloZMOv48DhyOpFPTOtoQhOPbBQbRtz32buiQfKxUiWDKURQEAFTl6sNckcUaJOmdxLQdtjCoahNjPmiMvticC8sDkcJ4BwqVJdlQRmzapUptxoP28j_N43ORSj91u6TrGx93wP0OrofVsz94-L3-pn9_QippdAMmG193wfy4KC1WYBKufnLplisQ6aQ0hYmQJMNszfY3TONh63o_bSzlSeWzv06vYjvR2Pe7jdz0TfQcAAP__GtFVmA].
First Round © 2026 – Unsubscribe [https://email2.firstround.com/c/eJxU0D2O2zAQxfHTUB2N4Qy_pmARwPA9yOEwFla2A4naRXL6IEaaLR_wa96_l9Zc9IsWl5KnmDzwoo-6bnbtJbJgQ4RcoeUBAG444gjLvfjQSAhD9FmrSmyMjccQhZAgVresBQEjEHoXAkC6aK8exTkd2qWLGg9j3Y-5v85nv8jrsWzlPuevw9APgzeDt10_V_26fFcGb-fzONsh-9r0H6Tbea7d0JXagIwCtjuJ1g-fLSMNOyQldkw9QTAYP_S3oWtHF3UwVpLqKNQqIwSPwMqeeyLMUR1HzAlrgs40uFXXOaUqo1E1GJ_6dWw6p-6GriA-EES0wWWxPma2NeRmaSTFgR6dk2Uvf-ZuPGxrfbye79OztHP7sO_myyw_769j_l-fBf8GAAD__7E7enA]
Warning
Almost all the messages that arrive here are garbage! Resist the urge to click on any unexpected or questionable links.
It may happen that e-mail will claim to come from liamon.com, especially from some administrative role or process. These are certainly garbage. There are no accounts to expire. There are no passwords to leak. There aren't administrators sending messages to liamon.com addresses. These are certainly phishing attempts.
Absolutely ignore those links!