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⚙️ Why AI's tokenmaxxing obsession ran out of steam
Fri, 12 Jun 2026 12:34:57 GMT
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Selected Message
From: "The Deep View" <newsletter@...
To: [email protected]
Date: Fri, 12 Jun 2026 12:34:57 GMT
Subject: ⚙️ Why AI's tokenmaxxing obsession ran out of steam
To: [email protected]
Date: Fri, 12 Jun 2026 12:34:57 GMT
Subject: ⚙️ Why AI's tokenmaxxing obsession ran out of steam
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</style></head><body class="a" style="margin:0px auto;padding:0px;word-wrap:normal;word-spacing:normal;background-color:#FFFFFF;"><div role="article" aria-roledescription="email" aria-label="email_name" lang="en" style="font-size:1rem"><div style="display:none;max-height:0px;overflow:hidden;"> Plus: Why employees are leaning on under-the-table AI  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ </div><table role="none" width="100%" border="0" cellspacing="0" align="center" cellpadding="0" class="gg"><tr><td align="center" valign="top"><table role="none" width="670" border="0" cellspacing="0" cellpadding="0" class="aa" style="width:670px;table-layout:fixed;"><tr><td class="bodyWrapper" align="center" valign="top" style="padding:10px 10px 10px 10px;"><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" align="center"><tr><td align="center" valign="top" style="border-width:1px 1px 0px 1px;border-style: solid; border-color: #FFFFFF;border-radius:10px 10px 0px 0px;background-color:#FFFFFF;" class="c"><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" align="center"><tr id="header"><td style="padding:15px 15px 0px 15px;"><div style="padding-top:0px;padding-right:0px;padding-bottom:20px;padding-left:0px;"><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" align="center"><tr><td class="f" align="right" valign="top"><p> June 12, 2026 | <a data-read-online-tooltip="true" href="https://elink983.thedeepview.co/ss/c/u001.gKxW2KpP8aPe_QMyOQduokBEDIe6892b9r6MySOyoYU0Wyv8dF-vQg6CifR-Z0pqDei3ljyj_teBJyjYThVNxfUaDPaP4a3JhIS9b--X66OJHQ6eJVOIOJ6a7fhjH-487JrRtRaASXNggKMQlHcuT__-fw9MzI6j7_n40jLjabvXiV9P7wqdZvMorDzbfr86BFHGhbb3LpDzMlRRPXXdaJhrD6XsFICiLfBCFokhS3U0qiOIOab-K_dWfMy9n5uAn0eSaq56xnA77G4D2vOZQq1jFqDD0e7gFbCyejlbLjFxzyqHzDPNJ_AZhAYN5Sl34nniburdSPdragp3V8mOerkyI5IHuICpnOTDqTIaZSkwz9E6kHkZg7_iL4eRIVX8rYBwYGCXBjH1wAGksxf6uuo8j8qsOguUTLioi8pKAP_CUk-iUsAa-DpPIBydo8qs1MqLRqKihBwu02AtYTpoja2pFcrTTScpoctOBwFbfjkxHFsD5D4ZLyP0_KAo_GZs0gUtTvQWVrTjgobVS7557C_UKxKW_tul9vABLYtIhM9XcLuy4_-la1aN6kao3BE_DPiZVbNnsX5N88XJysZOdCUo9IIh-8_CXyImojxMtiAwGMpYDDfDuasaya0G92vtros1fN51iFO5nG385lNJrzj9n05lLGpRJWhZurbELYANDFJFgXPjTunRpzY0rzQI8O_6SAB0NI9xGFQ8yAF9l2hX97Ka1Opu8oRJmtjQOvzaQ26FImESTxpo8GWlp1qVhqDPp595jWnEy0h9uWk_dZ2xUd8JUMZvg8NDYMdiSekiugxBBQS06KpBje6ANy9L/4rf/o6XQ5w23QWWOmMbnq5_f-g/h0/h001.YOvF1769T3Mmq9UaeV361dZX6NeLoAVgqd4vx6fS6Ts">Read online</a></p></td></tr><tr><td style="line-height:0;"><div data-open-tracking="true"> <img src="https://elink983.thedeepview.co/ss/o/u001.8UYYf-fpC5t510J3InhYHg/4rf/o6XQ5w23QWWOmMbnq5_f-g/ho.gif" alt="" width="1" height="1" border="0" style="height:1px !important;width:1px !important;border-width:0 !important;margin-top:0 !important;margin-bottom:0 !important;margin-right:0 !important;margin-left:0 !important;padding-top:0 !important;padding-bottom:0 !important;padding-right:0 !important;padding-left:0 !important;"/> </div></td></tr></table></div></td></tr><tr id="content-blocks"><td class="email-card-body" align="center" valign="top" style="padding-bottom:15px;"><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" align="center"><tr><td align="center" valign="top" style="padding-bottom:8px;padding-left:15px;padding-right:15px;padding-top:8px; " class="dd"><table role="none" border="0" cellspacing="0" cellpadding="0" style="margin:0 auto 0 auto;"><tr><td align="center" valign="top" style="width:604px;"><img src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/42b1acd2-c89e-421c-92ab-dba3bef82591/BANNER__7_.jpg?t=1781232996" alt="" height="auto" width="604" style="display:block;width:100%;" border="0"/></td></tr></table></td></tr><tr><td align="center" valign="top" style="padding-bottom:8px;padding-left:15px;padding-right:15px;padding-top:8px; " class="dd"><table role="none" border="0" cellspacing="0" cellpadding="0" style="margin:0 auto 0 auto;"><tr><td align="center" valign="top" style="width:325px;"><a href="https://elink983.thedeepview.co/ss/c/u001.929jZiiRht9qZPYC5Z_-tQx0Z21tEUScjh3_L5OXLteCR0gUZBmnCQXgOcNPokjupwQ1jcAHurPuh-sd_euUqs2WaLO46Qr-3hj7R31PiCIHmK6YLdyBE1JgBt8CzrKcigx6j1wYvoF_CjBw63Ud25pqeC9a5LZOwYBdlzUrMlGkwSUi7dLTVVoOWVjVbvtlyimdjgHd-GiPngR1cTy7kij39qqHStWLqoot3kiqOoZPFzaFEjs7UCNYixAHaeMy38CivxqjctpYf0_iNTEqXQ/4rf/o6XQ5w23QWWOmMbnq5_f-g/h1/h001.Oq4jMi4RFkU6qKeCM8I80pbq1PIgL0mIc57kVr-1h9k" rel="noopener noreferrer nofollow" style="text-decoration:none;" target="_blank"><img src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/f83e0630-bd47-429c-8896-f847b08a3b24/Together_W_Nebius.png?t=1781184439" alt="" height="auto" width="325" style="display:block;width:100%;" border="0"/></a></td></tr></table></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="font-weight:700;"><b>Welcome back.</b></span> The AI workplace is entering its accountability era. Employees are still racing ahead with shadow AI, often sharing sensitive company data with public chatbots, because official tools and policies aren’t keeping up. At the same time, enterprises are coming to terms with the fact that AI usage is not a good proxy for creating value. As a result, tokenmaxxing is giving way to smarter questions about cost, model choice, and ROI. And at WWDC, Apple showed a different path: weaving AI seamlessly into everyday experiences. Check out The Deep View's recap of Apple's big moves and how they could shift the conversation. <i>—</i><a class="link" href="https://elink983.thedeepview.co/ss/c/u001.wZPohD0JH12EksCsbt8ZeFCsxgaiiSFhhEZXgbyLVQFhr1A_BEAEp8cdvWudcCyss9zA-ck9db_DlffwGgC6GkvgY4ddaq81wTLdw5-Rvc-LKogiay9cxE_pXnVW6unCRFHIoAQXJl7SUNdLQ3r6ThGRB0ssjzcyHm3V0TqAyjBbouPzgFUNtbPUZ-IVSkvrohPOQdCTQr83SjObTVCrpe5ZTBCHcD4oTxVj3RP3L2CohHprcazg98Ikt92_I6-zPrfH8Tx_gP_wcjPKyOHNiizZkqKnQ0EhsJGt9GYZJP8/4rf/o6XQ5w23QWWOmMbnq5_f-g/h2/h001.4FAhpRYY2x9yMi5BvdnbU5brwmlubB8fLBPT36Ycxq4" target="_blank" rel="noopener noreferrer nofollow"><span><i>Jason Hiner</i></span></a></p></td></tr><tr><td id="in-todays-newsletter" class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><b>IN TODAY’S NEWSLETTER</b></p></td></tr><tr><td id="1-why-a-is-tokenmaxxing-obsession-r" class="dd" align="left" valign="top" style="color:#2A2A2A;font-weight:400;padding:0px 15px;text-align:left;"><h2 style="color:#2A2A2A;font-weight:400;mso-line-height-alt:125.0%;"><span style="color:#376DFC;">1.</span> Why AI's tokenmaxxing obsession ran out of steam </h2></td></tr><tr><td id="2-apple-fixed-siri-but-thats-not-it" class="dd" align="left" valign="top" style="color:#2A2A2A;font-weight:400;padding:0px 15px;text-align:left;"><h2 style="color:#2A2A2A;font-weight:400;mso-line-height-alt:125.0%;"><span style="color:#376DFC;">2.</span> Apple fixed Siri, but that's not its biggest AI story</h2></td></tr><tr><td id="3-enterprise-ai-gaps-are-fueling-sh" class="dd" align="left" valign="top" style="color:#2A2A2A;font-weight:400;padding:0px 15px;text-align:left;"><h2 style="color:#2A2A2A;font-weight:400;mso-line-height-alt:125.0%;"><span style="color:#376DFC;">3.</span> Enterprise AI gaps are fueling 'Shadow AI'</h2></td></tr><tr><td><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" style=""><tr><td height="10.0px" style="line-height:1px;font-size:1px;height:10.0px;"> </td></tr><tr><td bgcolor="transparent" style="background-color:transparent;border-color:#CDCDCD;border-radius:10px;border-style:solid;border-width:1px;padding:0.0px 0.0px 0.0px 0.0px;"><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0"><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="color:#376DFC;">GOVERNANCE</span></p></td></tr><tr><td class="dd" align="left" valign="top" style="color:#2A2A2A;font-weight:400;padding:0px 15px;text-align:left;"><h1 style="color:#2A2A2A;font-weight:400;mso-line-height-alt:125.0%;">How the winds of tokenmaxxing shifted so quickly</h1></td></tr><tr><td align="center" valign="top" style="padding-bottom:8px;padding-left:15px;padding-right:15px;padding-top:8px; " class="dd"><table role="none" border="0" cellspacing="0" cellpadding="0" style="margin:0 auto 0 auto;"><tr><td align="center" valign="top" style="width:604px;"><a href="https://elink983.thedeepview.co/ss/c/u001.wZPohD0JH12EksCsbt8ZeFCsxgaiiSFhhEZXgbyLVQFa4B8DkD_B62At4w-tcrxxoUU0ewlYhQCfnObWGDgMxTM_gHhLHaEGJ6vCS8uX5aV2dlsxtXarDIPtdt5c3ow0xLc6jcfxylRH0ObOegtvOGFCyezbEB-0qw1wtPnmZr2WHIeMIpmKKBmqCEdMXfXWpFvDuGhcX709zyVWuZkIFqUR2zU1fI7kYMItS72kWW0C6J8RQLmC5tKAyS3WgYYjYPD0e824qKUU_Gsq7XYVOJ2UxJnMCvrpIu4C39hvkAMIhfOryIrDIPMEbCfbOR5sz7G9Wc8c4Ibx7PtyiIfI3Q/4rf/o6XQ5w23QWWOmMbnq5_f-g/h3/h001.1mKParbBZaeAHNMGI8JVERMEqn1SCQyMFuVqlyOrzzs" rel="noopener noreferrer nofollow" style="text-decoration:none;" target="_blank"><img src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/67a2a7af-6a7a-42c9-9604-6d6a37d5ea53/thedeepview_A_towering_mountain_of_gold_coins_and_cash_made_o_5752d6f4-1657-42c2-b385-dba7f9867cb6_1.png?t=1781217380" alt="" height="auto" width="604" style="display:block;width:100%;" border="0"/></a></td></tr></table></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"> As AI costs squeeze enterprises, the tokenmaxxers may be in for a reckoning. </p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"> Tokenmaxxing, or the idea that heavy AI usage directly equates to enterprise value, has swept through Silicon Valley in 2026, with massive impacts. Gartner has predicted that AI spending will reach <a class="link" href="https://elink983.thedeepview.co/ss/c/u001.wZPohD0JH12EksCsbt8ZeMUmkjw1UVsb3HuaDt43DwEqvnae23D3wK1uOkNLBgn-1EKWizjHVHFHtDYxGPlQoKZIJxQhRunnTtCQsy65ap6Q4YCXpj8WkquKhlGmdjxAsfmJlpVdkA3sbR5Zw9DjrmQFPR7ui1i2tSq_c5fpI3rz57bbzuYByd1ZDXRLFCesc3_vpks5SOV9EVZtPX2X6Nfj3Cs_bEfcYwba35DNpZjSQj40ofFwfXM2lkmL5LxvNxuP9MFRhYK2Y8znIvLmDccobhTSDTFVvkJ37Su-IU0g3gPsPOxt4kbGskl8zfFMWLF9BOC_2xeEfRJMfs-pNWxSV7OSk3-yiG02vKzJlqpZvlXVeSJ2DkgDQK6h7viyhjir-B8PHLEtROJRLyZIqw/4rf/o6XQ5w23QWWOmMbnq5_f-g/h4/h001.nj0z5oJpgFD34dxgmUL4lUn9uJN0eL_P8QL-9ojNo6A" target="_blank" rel="noopener noreferrer nofollow"><span>nearly $2.6 trillion this year</span></a>, up 47% from the prior year. But those costs may be starting to hurt. </p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"> Companies are questioning the spending sprees, and that includes some of the biggest names in tech. </p></td></tr><tr><td style="padding-bottom:12px;padding-left:37px;padding-right:27px;padding-top:12px;" class="ee"><div style="margin-left:0px;" class="edm_outlooklist"><ul style="font-weight:400;list-style-type:disc;margin-bottom:12px !important;margin-top:12px !important;padding:0px 0px 0px 0px;"><li class="listItem ultext"><p style="mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"> In an interview with <a class="link" href="https://elink983.thedeepview.co/ss/c/u001.gKxW2KpP8aPe_QMyOQduopKurR7k21brMlmUuyrUYM14gI0WA7d2nPyYqwkjRT4tasdidE-kRD6M2La1MTLN1YV-dT__5GNnmeMaw_vw-3bPiJ-j5-Xj4fT374dhcFOKcIfWB_Jzh0TjRG_6MlVgqVCbvvAvACdNi4xf4bYuT2uJebcBtSfZeplzxacAHdyUMs-MetInppUYS8oFJ2SkvtbO5PYZ7MU7q7V8UAX4XCIzCeLQ1dB7sJnrkh2X_htW/4rf/o6XQ5w23QWWOmMbnq5_f-g/h5/h001.hto71DfU6WVRoGLJWG5phi8J5-Y7r6ZPVOxt4vxi7Tg" target="_blank" rel="noopener noreferrer nofollow"><span>The New York Times</span></a> this week, Microsoft CEO Satya Nadella said that being a tokenmaxxer is "addictive," but he's now pushing employees to use more efficient models, noting that they "don't use frontier models for non-frontier problems." This follows AI efficiency being center-stage in <a class="link" href="https://elink983.thedeepview.co/ss/c/u001.wZPohD0JH12EksCsbt8ZeFCsxgaiiSFhhEZXgbyLVQFvohib3kjvXWl66kUhtWSRUAMLXirT18UIoGUakLc7ZAbvCO3gfLVkxALZFTHw54lZOIIvzpQGIVYNDvOth8CsnaiFb5W6_IaCGY8DTyFOciVsGzWkQ_HPtVbZewMY4II2wNj5zn5ric879XDWAEb7OtyA8LoaXYCpRhFXabuauah4X2LB5Ct_NhxLn-7P4GA7cDgH7xVGfX_PcnwCt9Ju7YqhSprqQyz5rZ2hdHd3nh_y-yTA5rj8Fu2WjeTwE3k3RS_z-s4unhsvS1zMKQayfzvk-zZpnz2SOws7donPEA/4rf/o6XQ5w23QWWOmMbnq5_f-g/h6/h001.ZB1u6gZk9jALuiHyZ-ZrrvUeVWolhnkMzR-PdBAf3gc" target="_blank" rel="noopener noreferrer nofollow"><span>products announced at Microsoft Build</span></a> last week. </p></li><li class="listItem ultext"><p style="mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"> Meanwhile, Uber CTO Neppalli Naga told <a class="link" href="https://elink983.thedeepview.co/ss/c/u001.wZPohD0JH12EksCsbt8ZeNQV17bivccHNL4Xm_RyIel2okXZ1rTWYn3eqxBfz9OuoZiq5wCLn5dBLx8ts3IpZa6s4PfeLjw-OuSr62jBDs-jL_Us_r-gvpNmVOlwCKWscU-nIK9na0YiUSS_5FQ3AFr0lRHR5Z6MhCH6tAJSZb1He71wy9W55csPt_NEEQHqFNmX4eNw2Lt8zHEYsVTEBvS828CeNQUdDWmHRx6KsEq4S9Nq_LWDCHvkQWA7eFf9RIqAUU0b_yrRP1zul-ax7drOTLAdjC9PrIZ1uxCdbEMgN-OkWW_iJN7IgiqSt1HW5yyyyKBh3SJuj06LsEVXWJ6slYjHwzIdqnIZu7sY3YQ/4rf/o6XQ5w23QWWOmMbnq5_f-g/h7/h001.aSPat1Gv9AMmctgB0tJWoQN4zxf2I6QQcE3BqkC_tKQ" target="_blank" rel="noopener noreferrer nofollow"><span>The Information</span></a> that the company burned through its entire Claude Code budget for the year by April. </p></li><li class="listItem ultext"><p style="mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"> And at the Nebius' Inflection forum this week, the company's CRO, Marc Boroditsky, said the industry needs to shift to "valuemaxxing," or juicing as much value as possible from your tokens, according to <a class="link" href="https://elink983.thedeepview.co/ss/c/u001.MDn7gO0R2GYySjUIwjh9JtqjP4inL2BUvGBCsI9P_NPIRKJ3VrhekWx2BESxspONHyVDpI5CSH_WKyrffw6NN77ruFfm51IcM2s6003nj0h8VpIhVWAGdHtLRy8cwxCqJSUPZ2GrLMQyKXUnzkKyQiFhfFhaMxWetpyB_e9TFHZvYV92N3jE7VhGaJHYDokzFt2UirCimen-hEYl5DYWDYM35Gpqtsp6OnjLsK325Qn7rLl8EkiqFu0lME7-pVJm7Ey_2Dzyn9IaHYO1eo1J2peWxrSAxGmWMD1_9Xh2qmg/4rf/o6XQ5w23QWWOmMbnq5_f-g/h8/h001.nP-dz37sj8MPMWpzHMfbWNTQ3kYJcDNLLpbIrtNrG4I" target="_blank" rel="noopener noreferrer nofollow"><span>Alex Heath's Sources newsletter</span></a>. </p></li><li class="listItem ultext"><p style="mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"> Nikita Shamgunov, VP of Databricks, said that customers are eyeing costs as “the wheels started to come off” of tokenmaxxing, Heath also reported. </p></li><li class="listItem ultext"><p style="mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"> Major AI firms may also be reading the tea leaves: According to <a class="link" href="https://elink983.thedeepview.co/ss/c/u001.wZPohD0JH12EksCsbt8ZeMjA5GCbpI9M9CqNlwNyrcJrP0vY7mEAbFYOgf4eYnL-Wk8290INOSLS6q8ZESOTxN6HQM4kD-rnUcjUb2EvHgqv7oNroTbnIjyATd06wZ6_naDkx963LeFbTCJ7j_z3baeF2NG9ebl_SjMXjbfEf48ZLSNR7CXnNZN3b7zLyz7612-Yhe932XMFwzHOp2MPl_ByAhq4X4HH6qvB38wez-HJmnxYo8e34Nn1GA6krjmB5hLq_sRhe-1phoIYIIdDpXfQJ8IXBhmpACwJhEMi3Wv3srHBHpeo7LYhnn8s5YqUd2EzhdaRCBL0zfLbATB7a-H4cfJe6OfZr6c5QeYQEaoTD6xYRbE0j4Z1lHmkW_v5/4rf/o6XQ5w23QWWOmMbnq5_f-g/h9/h001.rQtIcEBhMmsQd4rIrA-VTwWcTD-WAt5quEDzxgqQ0HQ" target="_blank" rel="noopener noreferrer nofollow"><span>The Wall Street Journal</span></a>, both OpenAI and Anthropic are considering substantial price cuts for tokens as a means of winning customers from one another ahead of their record-breaking IPOs. </p></li></ul></div></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"> So how did this problem emerge? According to Raj Ramanujam, VP of Global Alliances and Cloud at Dynatrace, enterprises jumped headfirst into AI out of excitement and fear of being left behind, often building their pipelines and workflows without thinking about the downstream costs. Now, he told The Deep View, "people are suddenly waking up to that in a very uncomfortable way." </p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"> Rob May, CEO of <a class="link" href="https://elink983.thedeepview.co/ss/c/u001.-3UrGDueLAZia28hfH5LFQuIMk4j4vb3jh8jGz9jyjC55kIL20ieYgtwHtg07iB8ea0o6DQcZnbPjACQXjbPxY9pjrzbBRh2tt79afVKxfXSdmvVqw_1W0e_UTPR8M6QM0EROW8Yw9JzSKlxZX_254ePgjyvxoNzPinU9MwALN5-t9ZYvO6fUWi323xrW0XDPok0LW8GhBwQkptYxOyUlq5lpBKufDb9g13c7hmTWiIHtQmqbvOI0rTngWY6lM1b/4rf/o6XQ5w23QWWOmMbnq5_f-g/h10/h001.R1dyxiIbfgBNRmuFJbypgN230cDWjXpQmx7pSLlt2Oo" target="_blank" rel="noopener noreferrer nofollow"><span>Neurometric.ai</span></a>, told The Deep View that this trend was born out of a simple need to measure the adoption and performance of AI in work settings. Many decided that measuring AI activity was a sufficient way to do so. However, while all of these tokens are measured in the same way, not all tokens are spent equally. For instance, a token that's used to write a to-do list may be counted equally to ones spent on complex tasks such as scientific research. </p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"> Additionally, the popularity of major model providers has led many to believe that other options, such as open-source models and small language models, aren't as viable. It's why May came up with an alternative: <a class="link" href="https://elink983.thedeepview.co/ss/c/u001.wZPohD0JH12EksCsbt8ZeA2pgsVr2A150NkXiW99s_niihqqQBNXrQ6tPSYXD3bQv_ADapGj0_ZVjjDmv2jRiJ_wHGDhf2z4fYl1c7lcx3g3iYkqgaNx3v_UdFMEKJ1fjb6Jn13sO1jZmtPzEVMkv5lrj-HqOZoBc3CA-Vtnoef1Bh0utHF-E_mZNIvzqW2zTsxOblOO9sEsvGHJe36sXssfougOrhRX1n0cVkh3gGpdUcxZw0-sTzOJkbf1iPki/4rf/o6XQ5w23QWWOmMbnq5_f-g/h11/h001.PtrI-QhSfqKk92RmJ67pnXTQd-s2NRwL9FuBVUuyIBI" target="_blank" rel="noopener noreferrer nofollow"><span>"Tokenminning."</span></a> This is the idea that not every prompt and task requires ultra-powerful models, and that focusing on efficiency doesn't necessarily mean enterprises need to sacrifice on quality. </p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"> "The big labs have done a great job of branding, and people believe they can do things that nobody else can do," he said. "I don't think that's true." </p></td></tr><tr><td align="center" valign="top" style="padding-bottom:8px;padding-left:15px;padding-right:15px;padding-top:8px; " class="dd"><table role="none" border="0" cellspacing="0" cellpadding="0" style="margin:0 auto 0 auto;"><tr><td align="center" valign="top" style="width:604px;"><img src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/9e7d31c7-673b-475f-9c87-cf6c1be7b363/Frame_1410104594.png?t=1765345175" alt="" height="auto" width="604" style="display:block;width:100%;" border="0"/></td></tr></table></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"> The money being poured into AI is nearly unprecedented, with both <a class="link" href="https://elink983.thedeepview.co/ss/c/u001.wZPohD0JH12EksCsbt8ZeA0jRZMFMy0fzMUA3Jxn85A7SWlznHhJ86J-EW4q6cRSInEpxZ81bFuJIb6obmHd0M-QtnNpnnG2UaKXGRJo6NPWomAqp5huemUOfw2GG7csHMRVqVV7Rbk9x1bCn28-Z3KKBXm--BI4H0RgqgZzHO7QAX4NwGUsWf7UZLufAW01CTDb0aYvprON9u9sm77-nG19vuF1-e3cAZAUaNMyvsUU2Jja7ojcEjdNQm8MP88bzY3Me9ZyGGP66pZmBdrvbZ2VidqoJPxhcmwrblHugxXNk4IGu7b6p3daeaLu3PbXd2WP6S2SBi0HR8tQpPxaSqg-6-vUB_7_mHm0F6V-O2s/4rf/o6XQ5w23QWWOmMbnq5_f-g/h12/h001._n-_thXzxrr0dDKGDV1OwxiKtnvcFMypuxUiNJau1ms" target="_blank" rel="noopener noreferrer nofollow"><span>OpenAI</span></a> and <a class="link" href="https://elink983.thedeepview.co/ss/c/u001.wZPohD0JH12EksCsbt8ZeKZ879DulReCOiaFyaf_FYzgxPipo4pLoA2K9wdMW5t_1L7_dFuoywHZX_8ilEfmp8jl2kfuUJQqzfkw7Wu8D-cc2p7ab5H3i4uRhnlGxcaPZqjGHZAmxXTsqbvxJlsg18npO8-ql48zABw2qKX4IGV4ZZMPaq4vv2bDwxWfDDhG439sJYmIg0ejKXAjr1--ERsPbSrl24u5Xo1ZQoij0cHUD7Sm3wpBp1yib2-XZpVrg6u5QgraFHdBSzH79_Lyx_7uRFKNDbRrh47rRP-CZTA/4rf/o6XQ5w23QWWOmMbnq5_f-g/h13/h001.CTp_mCXpJBLuk7MgJ2pnTD4Ucyt96DQXwEZNdfTanxU" target="_blank" rel="noopener noreferrer nofollow"><span>Anthropic</span></a> approaching trillion-dollar valuations ahead of their public offerings, and xAI parent company <a class="link" href="https://elink983.thedeepview.co/ss/c/u001.wZPohD0JH12EksCsbt8ZeND5z3fn2eA5HMQUmmQlReaKu1tOr8zLo4GQnPW2OaChO6idNuxi08xXA6H7U56jTBhrxS7KI9-5AI16xpHI9RJHFtMfumMyVo4Nvh6ErMZuqdJZA6998q7iPxmmXYlFvT_ZvgfQfwM8HmsPDNPbO4WgU4oxCDOj_3Uxx9919Y8_SuNbG2mG1o07jfsVGnskhGrqHO4n1MN0pe_vIGCz6V8xwe5T6B8Ys6--gFL6ymMkPjYXE5tYrAGhGN074uZM-RQFeV_or9kvh9lsLFJO3_a7sm1Ivkr9YTzjxaicDmZxgDliO6kstmITUg9OgEVZZQQsz3_XQ-ZN8kQfWTK6JRcSF4AD74pg12a-_rOPzZ6G/4rf/o6XQ5w23QWWOmMbnq5_f-g/h14/h001.Z8al3U5xuJflDckw3beztL5jtXPUSbbQ7WR8A2o8rSo" target="_blank" rel="noopener noreferrer nofollow"><span>SpaceX</span></a> about to make its own debut at more than $1.7 trillion. Still, the question of whether the market is in a bubble continues to rumble under the surface. Now that enterprises have started to wake up to the reality of how much it costs to build AI into every part of their business, they may have to ask themselves whether some processes need the latest AI at all, saving the tech only for the most valuable applications. They may choose lower-cost SLMs and open-source models they can run locally for far lower costs and greater control. If that were to happen, the value of frontier models and frontier labs could fall back to earth. </p></td></tr><tr><td align="center" valign="top" style="padding-bottom:8px;padding-left:15px;padding-right:15px;padding-top:8px; " class="dd"><table role="none" border="0" cellspacing="0" cellpadding="0" style="margin:0 auto 0 auto;"><tr><td align="center" valign="top" style="width:232px;"><a href="https://elink983.thedeepview.co/ss/c/u001.wZPohD0JH12EksCsbt8ZeFCsxgaiiSFhhEZXgbyLVQFKn1NlWIaIrDFbkIp-vDFz9vl2oMteOvCy79ZvCi1mqG4kWD_t-qHhp9szpM0TR44k2gYM-0T9wF68Zf7ApaGHpUclbesMCQWC0V53n9l80yOk2Fw1Yk4gpv21oIt-IbxJiBMcmuQEG4jnhKkJ6rDa6E2KeexvGTak--YO65q7r_I-Yr_yDG5294CH-nEFpRHT6rAMGj08nxVSHsl1Y-jMtN1knlriNzZudtNCsMQOpoLIKqq5Q3-acMXSV89FkX0/4rf/o6XQ5w23QWWOmMbnq5_f-g/h15/h001.XowRjTww08Wta8OWUIHbln3Ek9LnGvNk44_UNXkum8A" rel="noopener noreferrer nofollow" style="text-decoration:none;" target="_blank"><img src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/48fe9d73-e19a-4746-98cc-8d49eb41c139/nat-rubio-licht-byline.png?t=1766448867" alt="Nat Rubio-Licht" height="auto" width="232" style="display:block;width:100%;" border="0"/></a></td></tr></table></td></tr></table></td></tr><tr><td height="5.0px" style="line-height:1px;font-size:1px;height:5.0px;"> </td></tr></table></td></tr><tr><td><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" style=""><tr><td height="5.0px" style="line-height:1px;font-size:1px;height:5.0px;"> </td></tr><tr><td bgcolor="transparent" style="background-color:transparent;border-color:#CDCDCD;border-radius:10px;border-style:solid;border-width:1px;padding:0.0px 0.0px 0.0px 0.0px;"><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0"><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="color:#376DFC;">TOGETHER WITH NEBIUS</span></p></td></tr><tr><td class="dd" align="left" valign="top" style="color:#2A2A2A;font-weight:400;padding:0px 15px;text-align:left;"><h1 style="color:#2A2A2A;font-weight:400;mso-line-height-alt:125.0%;">Run open-source LLMs in real production</h1></td></tr><tr><td align="center" valign="top" style="padding-bottom:8px;padding-left:15px;padding-right:15px;padding-top:8px; " class="dd"><table role="none" border="0" cellspacing="0" cellpadding="0" style="margin:0 auto 0 auto;"><tr><td align="center" valign="top" style="width:604px;"><a href="https://elink983.thedeepview.co/ss/c/u001.929jZiiRht9qZPYC5Z_-tQx0Z21tEUScjh3_L5OXLteCR0gUZBmnCQXgOcNPokjupwQ1jcAHurPuh-sd_euUqs2WaLO46Qr-3hj7R31PiCIHmK6YLdyBE1JgBt8CzrKcigx6j1wYvoF_CjBw63Ud25pqeC9a5LZOwYBdlzUrMlGkwSUi7dLTVVoOWVjVbvtlyimdjgHd-GiPngR1cTy7klgo-ODOkZrAnLWwQg4LaKCkaIuuzR_Yr5eoBkAXW_eCk6zoMfrGMhi6ec9uyfwpyg/4rf/o6XQ5w23QWWOmMbnq5_f-g/h16/h001.K2iciAj6FcgPUP7Qjg67KsHQcDplCu7BcNbXuCVypiY" rel="noopener noreferrer nofollow" style="text-decoration:none;" target="_blank"><img src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/a8e20ca0-f059-4bb6-9e0a-bca94a454759/From_LLM_to_Production__1_.jpg?t=1781184481" alt="" height="auto" width="604" style="display:block;width:100%;" border="0"/></a></td></tr></table></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"> Capture live traffic, fine-tune and optimize, then deploy your own checkpoints to dedicated GPU endpoints. </p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"> Choose hardware, set scaling limits, and select region. Stable latency, predictable cost, clear data residency. </p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><a class="link" href="https://elink983.thedeepview.co/ss/c/u001.929jZiiRht9qZPYC5Z_-tQx0Z21tEUScjh3_L5OXLteCR0gUZBmnCQXgOcNPokjupwQ1jcAHurPuh-sd_euUqs2WaLO46Qr-3hj7R31PiCIHmK6YLdyBE1JgBt8CzrKcigx6j1wYvoF_CjBw63Ud25pqeC9a5LZOwYBdlzUrMlGkwSUi7dLTVVoOWVjVbvtlyimdjgHd-GiPngR1cTy7kvqqpMY0YXu3Vx1PZEuflCZA2PX5aQ5FnxUvsIrF8x4ZEY3oiDNwSfbB4q2sda7g3w/4rf/o6XQ5w23QWWOmMbnq5_f-g/h17/h001.KH8OFefj1_pIW5MUyDj7CCpGus2inrCzewSywgd6V_g" target="_blank" rel="noopener noreferrer nofollow"><span>From LLM to production system, in one platform</span></a></p></td></tr></table></td></tr><tr><td height="5.0px" style="line-height:1px;font-size:1px;height:5.0px;"> </td></tr></table></td></tr><tr><td><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" style=""><tr><td height="5.0px" style="line-height:1px;font-size:1px;height:5.0px;"> </td></tr><tr><td bgcolor="transparent" style="background-color:transparent;border-color:#CDCDCD;border-radius:10px;border-style:solid;border-width:1px;padding:0.0px 0.0px 0.0px 0.0px;"><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0"><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="color:#376DFC;">BIG TECH</span></p></td></tr><tr><td class="dd" align="left" valign="top" style="color:#2A2A2A;font-weight:400;padding:0px 15px;text-align:left;"><h1 style="color:#2A2A2A;font-weight:400;mso-line-height-alt:125.0%;">Apple fixed Siri, but that's not its biggest AI story</h1></td></tr><tr><td align="center" valign="top" style="padding-bottom:8px;padding-left:15px;padding-right:15px;padding-top:8px; " class="dd"><table role="none" border="0" cellspacing="0" cellpadding="0" style="margin:0 auto 0 auto;"><tr><td align="center" valign="top" style="width:604px;"><a href="https://elink983.thedeepview.co/ss/c/u001.wZPohD0JH12EksCsbt8ZeFCsxgaiiSFhhEZXgbyLVQGT3Mf57BjRKO43_GD_zy16SdFCj4UGzPvpGbQkdGADqx5Hh8GpRVckybYOy8u9Vmfg0SrQAQWm_jq_zDfK-lfJ4Trl-umrS2JgSGql0GPJLb-UaAZI0eZoV9quXTEtkMr8n31Y_V-7isyvGmcXd1K3SUJDmvOBhTjMAf0kUGHBUrR7-BXQzYsqv1c9ZjCZN18V61DbEOq_WLdPqbaDOgFyq_ziRnBN5RYYJV6zKXnJuHpGWi2J_ccMzAcIfZmkmBNksP90N6ELpaKmuXCx9-PnpBf242Ky7gagk9VQFJzoyw/4rf/o6XQ5w23QWWOmMbnq5_f-g/h18/h001.mRca8g6W8tE-vjcKW3UvMl7fACCDRH-Wfn4diuH3tjI" rel="noopener noreferrer nofollow" style="text-decoration:none;" target="_blank"><img src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/0eea56b0-4057-4058-9a6a-88ade5a4e362/thedeepview_Tech_company_Apple_logo_and_voice_waveforms_--ar__26bd7de4-8e67-46fd-b299-27ea02ff0685_2.png?t=1781217026" alt="" height="auto" width="604" style="display:block;width:100%;" border="0"/></a></td></tr></table></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"> At Apple Park at the end of WWDC 2026, Sabrina Ortiz and I sat down for a special episode of The Deep View Conversations to break down Apple's biggest AI announcements and their impacts. </p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"> After two years of delays, promises, and mounting pressure, Apple finally delivered the Siri and Apple Intelligence experience we've been waiting for. But the bigger story may be how Apple is bringing AI to everyday users without forcing them into chatbots, new apps, or complicated workflows. </p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"> In this conversation, we unpack the most important announcements from WWDC, debate Apple's approach to AI, and explore where Apple's strategy differs from OpenAI, Google, Anthropic, and the rest of the industry. </p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"> Topics covered include: </p></td></tr><tr><td style="padding-bottom:12px;padding-left:37px;padding-right:27px;padding-top:12px;" class="ee"><div style="margin-left:0px;" class="edm_outlooklist"><ul style="font-weight:400;list-style-type:disc;margin-bottom:12px !important;margin-top:12px !important;padding:0px 0px 0px 0px;"><li class="listItem ultext"><p style="mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"> Why Apple's new Siri is a much bigger deal than it looks </p></li><li class="listItem ultext"><p style="mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"> How 'Personal Context' is Apple's biggest AI advantage </p></li><li class="listItem ultext"><p style="mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"> Why Apple is betting on features over chatbots </p></li><li class="listItem ultext"><p style="mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"> The role of privacy, trust, and Private Cloud Compute </p></li><li class="listItem ultext"><p style="mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"> Why Spatial Reframing is Apple's most innovative AI feature </p></li><li class="listItem ultext"><p style="mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"> How Apple Intelligence works with Apple's Foundation Models and Google Gemini </p></li><li class="listItem ultext"><p style="mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"> The AI upgrades coming to Photos, Safari, Messages, Writing Tools, and Mac </p></li><li class="listItem ultext"><p style="mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"> What WWDC revealed about the future of AI on iPhone, Mac, Vision Pro, and beyond </p></li><li class="listItem ultext"><p style="mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"> The biggest wins, misses, and unanswered questions from Apple's AI roadmap </p></li></ul></div></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"> If you're trying to understand where AI is actually headed, beyond the hype cycle, this is an episode you won't want to miss. Whether you're an Apple user, an AI enthusiast, a developer, or simply curious about how AI will show up in everyday life, this conversation offers one of the clearest perspectives on Apple's next chapter. </p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"> 📺 <a class="link" href="https://elink983.thedeepview.co/ss/c/u001.nJj0Nx3NqQcNv-MXYm8O3Lc4v1ZAcXbWQUezT1rbR-BLQizkwBKNnvIi_JTYwks106MTbo6lqCSmNv9Mm1WSsqtEf4S7ZkNhhtWxM3wp03nPZHTqdIvvuldYXCn-a_BFn8lkrNxxhd8_YS1shqZzBHipJ5vLX-sXdh7tAGRm5Et2GcRj4aF4Xo32iMwqMY24SF65qWtPWH3OPMb5vXFwuoUH9LHPLoLzP1xRB-3_vck1iSyNG7ETbFxY1NtePT8S0tKLvTxsoaJosRA-DfRr5JmoTX8NK3KCXHJIXutmVJ4/4rf/o6XQ5w23QWWOmMbnq5_f-g/h19/h001.ADKuK8pqWf1tLEqf5QdgmKU2QwYeeBXF7idrkn3jvGc" target="_blank" rel="noopener noreferrer nofollow"><span>Watch on YouTube</span></a><br>🎧 <a class="link" href="https://elink983.thedeepview.co/ss/c/u001.5sXVVvymMF6ZsL5-zBaSfGJy3c0bZNZM8i0gD27Frg0JBYW2e06uuKS_eZzthxdLYWeCNBzoM6QvblHgVvWwo3irmyswhanSrB_yiSHuBErrhsyZoeukID9e5APSYXWFUb_cCSy4BBc2Nv2a7O_6si4RQ-oNjoktn1Epq_n_ILSvzu7LSC1o-qEemOLrljEuk8b3U9wES9f-QhMTVAv2Up13lm2Oox7BC4VrXC2zBHnljSedokX8zTUoKGxyY3WgFyBML7mD1FTVa0NNauimpqdOje1Su1r-9G6edEqpCCaNiwKus1iqQUJt7BxDus5r305SrqQz4AGm_9qzxtqpwWvb0I-ACEQ_jgAmkBGMedc/4rf/o6XQ5w23QWWOmMbnq5_f-g/h20/h001.r0kMnhOH4dlJd5dTKCVSCXm-DwpucyAfdXdGVLotZC8" target="_blank" rel="noopener noreferrer nofollow"><span>Listen in your favorite podcast player</span></a></p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><a class="link" href="https://elink983.thedeepview.co/ss/c/u001.5sXVVvymMF6ZsL5-zBaSfGJy3c0bZNZM8i0gD27Frg072kFiqWiLO6zXXqWNHG3-KHeLB2KvWI3YCcZIoI0d8N-le1oL36245tRONfsRldyoOVqyZuvSIlLnHqSXJEa6rMQtIoYRrHAMwZQ1OX2ruJLwEpfLw3VIHucgZSyNh9Du77_I40DPccx8pFpk3W5sj89E56ZFR_3W8TAnuu-5kdnoRcyopIMuL3zS-xrp07mfyaBLVkt3KgFmvUW1nbCR/4rf/o6XQ5w23QWWOmMbnq5_f-g/h21/h001.0gVvnP9SmUGi9esF1vPY19p8DmwnO_753OZ1kq2rEHc" target="_blank" rel="noopener noreferrer nofollow"><span>Subscribe to Deep View Conversations</span></a> for interviews with the leaders shaping the future of AI, business, and technology: <a class="link" href="https://elink983.thedeepview.co/ss/c/u001.5sXVVvymMF6ZsL5-zBaSfGJy3c0bZNZM8i0gD27Frg2YDXZPSSgvM15opXRaDEO2bf27cOYvysedyARVF0QP59W-Qcd65HEPS0VbMHXpmGreD-zhQhk7zmn29qrMAEjE5MbfCAEwp2ssG9FCM3jfq3oBlI86GxTPw5sjEzIfGWXSQQDJKhGYTEkjZuprymG-KYWffTmCUWPj8ooGOGN5_u8ueMvNUP3PfPvreSvTGkn-Lmepq5_9eWivRCf994cN/4rf/o6XQ5w23QWWOmMbnq5_f-g/h22/h001.ZJBF7474uHvuL6krG_4Fyb-XzWfdg6n57aqyuV38jd8" target="_blank" rel="noopener noreferrer nofollow"><span>tdv.transistor.fm</span></a> </p></td></tr><tr><td align="center" valign="top" style="padding-bottom:8px;padding-left:15px;padding-right:15px;padding-top:8px; " class="dd"><table role="none" border="0" cellspacing="0" cellpadding="0" style="margin:0 auto 0 auto;"><tr><td align="center" valign="top" style="width:232px;"><a href="https://elink983.thedeepview.co/ss/c/u001.wZPohD0JH12EksCsbt8ZeFCsxgaiiSFhhEZXgbyLVQFhr1A_BEAEp8cdvWudcCyss9zA-ck9db_DlffwGgC6GkvgY4ddaq81wTLdw5-Rvc-LKogiay9cxE_pXnVW6unCRFHIoAQXJl7SUNdLQ3r6ThGRB0ssjzcyHm3V0TqAyjBbouPzgFUNtbPUZ-IVSkvrohPOQdCTQr83SjObTVCrpVyt9ijLKohNynR8K4hFoH6cRQHd749gzsFnnjHAWwGQcLqp7eIP9fuJpxfTEiHO4llXt6E1tRp8HaBcfr0oSf8/4rf/o6XQ5w23QWWOmMbnq5_f-g/h23/h001.NP_IL3lEKqO6KHDFZj298pxgFGaJBOsmEK3vwftLnfk" rel="noopener noreferrer nofollow" style="text-decoration:none;" target="_blank"><img src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/1d1901ab-36d2-4a8f-b31d-a1ccecbe490a/Jason.png?t=1766448566" alt="Jason Hiner, Editor-in-Chief" height="auto" width="232" style="display:block;width:100%;" border="0"/></a></td></tr></table></td></tr></table></td></tr><tr><td height="5.0px" style="line-height:1px;font-size:1px;height:5.0px;"> </td></tr></table></td></tr><tr><td><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" style=""><tr><td height="5.0px" style="line-height:1px;font-size:1px;height:5.0px;"> </td></tr><tr><td bgcolor="transparent" style="background-color:transparent;border-color:#CDCDCD;border-radius:10px;border-style:solid;border-width:1px;padding:0.0px 0.0px 0.0px 0.0px;"><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0"><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="color:#376DFC;">TOGETHER WITH CODER</span></p></td></tr><tr><td class="dd" align="left" valign="top" style="color:#2A2A2A;font-weight:400;padding:0px 15px;text-align:left;"><h1 style="color:#2A2A2A;font-weight:400;mso-line-height-alt:125.0%;">Self-Hosted Coding Agents. No Model Lock-In.</h1></td></tr><tr><td align="center" valign="top" style="padding-bottom:8px;padding-left:15px;padding-right:15px;padding-top:8px; " class="dd"><table role="none" border="0" cellspacing="0" cellpadding="0" style="margin:0 auto 0 auto;"><tr><td align="center" valign="top" style="width:604px;"><a href="https://elink983.thedeepview.co/ss/c/u001.8tm-lavloxZbk7LH_fkTGOE27tCsn6Myfa_n52xBWDQ-zBMMSCQNG7pmKD1E90Rl7Xys_Oy2fORox9aJP6DHxDRiLAC2SxIjWZCeoPARKIdFme3Gs5S0lmuOyc3damI04PbX_W2guemZrLGIlnW_0SxOq1wqsusSHWUPnsOmlp4cKLfbrrSI4WiU08D9HjAHfkV0XAEZQFsVcg7zIs5LpohlS_L1uNlaJsbQ1tsMAT40GuGfm_HXna56Q8upXfctfWng-wycoAOUWM4AZNzuEg/4rf/o6XQ5w23QWWOmMbnq5_f-g/h24/h001.2ilxAnz8csmtqBzttIR9shIgPcsSW69W6D7FKN62QKw" rel="noopener noreferrer nofollow" style="text-decoration:none;" target="_blank"><img src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/7c4f41de-2dc9-45ed-a26f-c20d77ba0335/The_Deep_View_Coder_Agents.png?t=1781215809" alt="" height="auto" width="604" style="display:block;width:100%;" border="0"/></a></td></tr></table></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><a class="link" href="https://elink983.thedeepview.co/ss/c/u001.8tm-lavloxZbk7LH_fkTGOE27tCsn6Myfa_n52xBWDQ-zBMMSCQNG7pmKD1E90Rl7Xys_Oy2fORox9aJP6DHxDRiLAC2SxIjWZCeoPARKIdFme3Gs5S0lmuOyc3damI04PbX_W2guemZrLGIlnW_0SxOq1wqsusSHWUPnsOmlp4cKLfbrrSI4WiU08D9HjAHGSJr5sivuPv7hJ6hLWKDAQKivHcWumL3Oq6wmrXuTjHg7g0FOS0l6s-JpYSJW4t1o5Tf6Nro1rwN90lGyqVddw/4rf/o6XQ5w23QWWOmMbnq5_f-g/h25/h001.md_XnsOQAzdc6j369iGBE9j7b_IlTdRkeAljXUsukLM" target="_blank" rel="noopener noreferrer nofollow"><span>Coder Agents</span></a> is a new way to run AI workflows, for teams that need visibility and control over where source code lives and where agents execute. It runs on self-hosted infrastructure, so platform teams get centralized governance and auditability without relying on hosted SaaS agent platforms. </p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"> Developers can delegate coding tasks, debugging, and research to persistent agents that continue running remotely across devices and sessions, even after the laptop closes. Coder Agents also supports any LLM provider, making it easy to switch between Claude, GPT, Gemini, or open-weight models without rebuilding workflows. </p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><a class="link" href="https://elink983.thedeepview.co/ss/c/u001.8tm-lavloxZbk7LH_fkTGOE27tCsn6Myfa_n52xBWDQ-zBMMSCQNG7pmKD1E90Rl7Xys_Oy2fORox9aJP6DHxDRiLAC2SxIjWZCeoPARKIdFme3Gs5S0lmuOyc3damI04PbX_W2guemZrLGIlnW_0SxOq1wqsusSHWUPnsOmlp4cKLfbrrSI4WiU08D9HjAHPML5QHwCyrqCR9L1jVIimN8Dacp-Fytqes_TEmUTQDEjxFpVM4AzBu_T5GTxiZOv2Bnc4dtZ7hYxnOOjPfjSVw/4rf/o6XQ5w23QWWOmMbnq5_f-g/h26/h001.9u-jE3NwRBaqayRxpMW-sVT5fa_Pt7sW9VrQ_cZTQFU" target="_blank" rel="noopener noreferrer nofollow"><span>Get started with Coder Agents today and run AI workflows on infrastructure you control.</span></a></p></td></tr></table></td></tr><tr><td height="5.0px" style="line-height:1px;font-size:1px;height:5.0px;"> </td></tr></table></td></tr><tr><td><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" style=""><tr><td height="5.0px" style="line-height:1px;font-size:1px;height:5.0px;"> </td></tr><tr><td bgcolor="transparent" style="background-color:transparent;border-color:#CDCDCD;border-radius:10px;border-style:solid;border-width:1px;padding:0.0px 0.0px 0.0px 0.0px;"><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0"><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="color:#376DFC;">GOVERNANCE</span></p></td></tr><tr><td class="dd" align="left" valign="top" style="color:#2A2A2A;font-weight:400;padding:0px 15px;text-align:left;"><h1 style="color:#2A2A2A;font-weight:400;mso-line-height-alt:125.0%;">Enterprise AI gaps are fueling 'Shadow AI'</h1></td></tr><tr><td align="center" valign="top" style="padding-bottom:8px;padding-left:15px;padding-right:15px;padding-top:8px; " class="dd"><table role="none" border="0" cellspacing="0" cellpadding="0" style="margin:0 auto 0 auto;"><tr><td align="center" valign="top" style="width:604px;"><a href="https://elink983.thedeepview.co/ss/c/u001.wZPohD0JH12EksCsbt8ZeFCsxgaiiSFhhEZXgbyLVQGvuTuZtku6vrHN3pZ_HWJPLm4KmQm_uPg3VLZy538TbYVmIKwl5wo9jRFFIGPvROUobxvVP-Ej1dp3jvMgHz052fgTCZ2trklvUQebLess5MZFMpyx3amefzJJfKRrFFhzUqK8AwVAx3DHjdpv8be-6oulqKbYOoSUruD5TV03ufKEBQhbbQ8_2vLO0L753ZumwUZFXT8Z_eXrnV9gZd2QbKN5PtpKzpRvOPNzmNVrEZxGFR9Ns6EpdNdosDFYBGzxF9g8on9pfmhn72mJmtJm/4rf/o6XQ5w23QWWOmMbnq5_f-g/h27/h001.qLopWTS95rR3uoEIW5RRIsvBb7-HiCsanpUJ41VT4Is" rel="noopener noreferrer nofollow" style="text-decoration:none;" target="_blank"><img src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/b81079db-eb0d-4aa7-8304-50d0ef3419b0/36c9de3ccbff791b578a822c4aa04fb472ebc75a-1456x816_copy.png?t=1781215723" alt="" height="auto" width="604" style="display:block;width:100%;" border="0"/></a></td></tr></table></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"> As enterprises navigate their AI strategies, employees are using their own AI tools under the table. </p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"> A report by Wakefield Research and PagerDuty published Thursday found that, of 1,250 office professionals surveyed, two-thirds reported using AI tools at work despite lacking explicit permission from their organization to do so. This phenomenon, known as shadow AI, has plagued workplaces since OpenAI's initial launch of ChatGPT, and can create significant data security vulnerabilities. </p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"> According to the research, 88% of those surveyed have shared work-related information with public chatbots. Around 43% shared emails or other correspondence, 40% have shared meeting notes and summaries, 34% have shared customer data, and 31% have shared financial information or confidential documents. </p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"> Of those who have used shadow AI at work, 53% have received feedback to discontinue use, and 48% faced formal disciplinary action as a result. </p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"> The survey points to several reasons for this undercover AI use: </p></td></tr><tr><td style="padding-bottom:12px;padding-left:37px;padding-right:27px;padding-top:12px;" class="ee"><div style="margin-left:0px;" class="edm_outlooklist"><ul style="font-weight:400;list-style-type:disc;margin-bottom:12px !important;margin-top:12px !important;padding:0px 0px 0px 0px;"><li class="listItem ultext"><p style="mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"> Around 39% said they would prefer to use shadow AI rather than being told they can't use it at all. Meanwhile, 33% are avoiding scrutiny from management or leadership, and 30% are hiding it to avoid restrictive company policies and judgment from colleagues. </p></li><li class="listItem ultext"><p style="mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"> While 86% of organizations surveyed have AI policies in place, 81% believe that their leadership operates under a different set of AI rules than lower-level employees, perceiving a double standard. </p></li></ul></div></td></tr><tr><td style="padding-bottom:12px;padding-left:37px;padding-right:27px;padding-top:12px;" class="ee"><div style="margin-left:0px;" class="edm_outlooklist"><ul style="font-weight:400;list-style-type:disc;margin-bottom:12px !important;margin-top:12px !important;padding:0px 0px 0px 0px;"><li class="listItem ultext"><p style="mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"> Additionally, 72% of those surveyed are confident they understand AI better than their own tech teams do. </p></li></ul></div></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"> These driving factors, coupled with the fact that employees are wantonly putting information into public models, create a "massive enterprise liability," Tim Armandpour, CTO of PagerDuty, said in a statement. </p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"> "We know the demand for AI is there because we see it in our own platform," Armandpour said. "The goal for any executive today should not be to slow down AI adoption, but to redirect that energy into proven platforms that offer governance and automation at scale." </p></td></tr><tr><td align="center" valign="top" style="padding-bottom:8px;padding-left:15px;padding-right:15px;padding-top:8px; " class="dd"><table role="none" border="0" cellspacing="0" cellpadding="0" style="margin:0 auto 0 auto;"><tr><td align="center" valign="top" style="width:604px;"><img src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/9e7d31c7-673b-475f-9c87-cf6c1be7b363/Frame_1410104594.png?t=1765345175" alt="" height="auto" width="604" style="display:block;width:100%;" border="0"/></td></tr></table></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"> AI has been improving at an exponential rate in recent months, as OpenAI, Anthropic and Google continue to leapfrog one another in capabilities. Though their models can do incredible things, they also present serious security risks when used in the wrong contexts. Additionally, because these models are changing so rapidly, it's becoming increasingly difficult for organizations and systems to keep up. It's why shadow AI — and employees' confidence that they fully understand a technology that even experts are struggling to grasp — can be so dangerous. Without more effective educational programs and a clearer picture of the consequences of using these models, employees are exposing their organizations to significant risk. </p></td></tr><tr><td align="center" valign="top" style="padding-bottom:8px;padding-left:15px;padding-right:15px;padding-top:8px; " class="dd"><table role="none" border="0" cellspacing="0" cellpadding="0" style="margin:0 auto 0 auto;"><tr><td align="center" valign="top" style="width:232px;"><a href="https://elink983.thedeepview.co/ss/c/u001.wZPohD0JH12EksCsbt8ZeFCsxgaiiSFhhEZXgbyLVQFKn1NlWIaIrDFbkIp-vDFz9vl2oMteOvCy79ZvCi1mqG4kWD_t-qHhp9szpM0TR44k2gYM-0T9wF68Zf7ApaGHpUclbesMCQWC0V53n9l80yOk2Fw1Yk4gpv21oIt-IbxJiBMcmuQEG4jnhKkJ6rDa6E2KeexvGTak--YO65q7r2YtWIZVsuET_ok1RfkQYr_me1yH15TXUkc3oknindBTABhiZPIkLmAVQDxllg1Cl1_GtKN-9E9NvIwaB5o5iKM/4rf/o6XQ5w23QWWOmMbnq5_f-g/h28/h001.BYuGDsOTWYOCCAW6_B7zMj34_uZVKU6Wv_20w5BRiEA" rel="noopener noreferrer nofollow" style="text-decoration:none;" target="_blank"><img src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/48fe9d73-e19a-4746-98cc-8d49eb41c139/nat-rubio-licht-byline.png?t=1766448867" alt="Nat Rubio-Licht" height="auto" width="232" style="display:block;width:100%;" border="0"/></a></td></tr></table></td></tr></table></td></tr><tr><td height="5.0px" style="line-height:1px;font-size:1px;height:5.0px;"> </td></tr></table></td></tr><tr><td><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" style=""><tr><td height="5.0px" style="line-height:1px;font-size:1px;height:5.0px;"> </td></tr><tr><td bgcolor="transparent" style="background-color:transparent;border-color:#CDCDCD;border-radius:10px;border-style:solid;border-width:1px;padding:0.0px 0.0px 0.0px 0.0px;"><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0"><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="color:#376DFC;">LINKS</span></p></td></tr><tr><td align="center" valign="top" style="padding-bottom:8px;padding-left:15px;padding-right:15px;padding-top:8px; " class="dd"><table role="none" border="0" cellspacing="0" cellpadding="0" style="margin:0 auto 0 auto;"><tr><td align="center" valign="top" style="width:604px;"><img src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/1c8854ee-478f-4500-a7a9-d5280dd7fe8e/In_Other_News.png?t=1768575169" alt="" height="auto" width="604" style="display:block;width:100%;" border="0"/></td></tr></table></td></tr><tr><td style="padding-bottom:12px;padding-left:37px;padding-right:27px;padding-top:12px;" class="ee"><div style="margin-left:0px;" class="edm_outlooklist"><ul style="font-weight:400;list-style-type:disc;margin-bottom:12px !important;margin-top:12px !important;padding:0px 0px 0px 0px;"><li class="listItem ultext"><p style="mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"> Google commits <a class="link" href="https://elink983.thedeepview.co/ss/c/u001.wZPohD0JH12EksCsbt8ZeF_q12zPaNrF03aEtFoZY9VV_FAVuPbO9fGASohEJRt63NOPXVIiZfbuvihegNXTNfZTZ07SaOzjKyflOf_0zAzurDyNC-Qm3VyL6ebu5k5v6l4IsVgArJ4fU-BzN-FwsvF3DsElJ1UL8iObe1IB4PNYy_tUiq3lrsF4XRxxezGM3PrkSQJ3U9-oT36glnDrfRTWp3pccqoXOYXwu06Rc2E1czgV_wz-nM46IoNRXOX6dWaPrX5Ue0GevhF8bTGB14Y90iHPzfnBeACcyityt6uKAfmXJcC_DLq38ANTSnO9/4rf/o6XQ5w23QWWOmMbnq5_f-g/h29/h001.1jfqI3TxcVXdYZtHJVpPUrRa1qhZhUAtyMp8QzgFGu4" target="_blank" rel="noopener noreferrer nofollow"><span>$50 million for trade work training</span></a> amid AI pressures </p></li><li class="listItem ultext"><p style="mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"> Amazon says its data centers used <a class="link" href="https://elink983.thedeepview.co/ss/c/u001.wZPohD0JH12EksCsbt8ZeMjA5GCbpI9M9CqNlwNyrcIcuvBLrIhOz_yu_K70QwEBKMl5SjEw3dpQmd1oNbJWelqwswQuZ0o5Z2xIpQSyLsXMAab7h1vAi1rOmFCtYtPOfDlB2Za6npFsGmFYYWcXC_pT7MhujqbUB-1pnyfJWboGNdhwjI5sm5ZO3s9_FERw6sjcg27CPeaNDuj016sxhxOtpOcDsGVTxIjb6ewTH8vXgmSNXiHcwDSGMI60SN6hZ6v1rnRU6XWuehGos_NHinGXbeEabmCh2Hm9fnPrbCEwO2VSRiDuiL2LiO9umGDsMUHdskPwtb_D1IXCq6jajOdI8J74xyUKBlL0Uaa9byGe4LKsXKSiPTGv2cIrmP2DgaDRP2gT1Pb2yagcWY7Xs69W_DEQCO3HvTWioe4Nldc/4rf/o6XQ5w23QWWOmMbnq5_f-g/h30/h001.9GlNSqt5TQUehVf_-ulyBEySpSg80nEQtSDK5ZCo7oc" target="_blank" rel="noopener noreferrer nofollow"><span>2.5 billion gallons of water in 2025</span></a></p></li><li class="listItem ultext"><p style="mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"> OpenAI to acquire Ona, an <a class="link" href="https://elink983.thedeepview.co/ss/c/u001.wZPohD0JH12EksCsbt8ZeND5z3fn2eA5HMQUmmQlReaKu1tOr8zLo4GQnPW2OaCh4SLHNuYI6sCsdKB-CbLZ4Z_ue_0GkegpRyfBjkgJWWiWSoD579OJU8Mn4oyvMHW-lY7VuKq1CuDkymjVxhmHQFG73h4_8ancSLJHcBZwLnXWrOqbhagYspb9MoifR9t6VpNAq4nj3-KVhvjtYe8FFypR-9-_Qt-VOH219wNTqqhDUyoDHB01K1M4e1QJnMWtK7iBk1gtqshWRNdf3TJJ5K1pCDeBfVOAtxwFuAC6D21AHtROxxjpHhQTLwfjwBeE_jeDCLjL1JeA5lwWvN2thExIdYB-rPhJZjTCwdchAnM/4rf/o6XQ5w23QWWOmMbnq5_f-g/h31/h001.6f9tsrvn0We0xhEhiRR-sTH6A_tNV-oItFTeARxKXXk" target="_blank" rel="noopener noreferrer nofollow"><span>startup that offers cloud services for agents</span></a></p></li><li class="listItem ultext"><p style="mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"> Agent platform Genspark<a class="link" href="https://elink983.thedeepview.co/ss/c/u001.wZPohD0JH12EksCsbt8ZeGTk6OgTAtyzyIVgLPY7tijlTTzWf43pPKzlinQExZsI8IaLWymCRvMn4aFBfIIgGG9fYw_CZ-UIrkre9BjeYXDFjYkc6Y3UOPMuk0LFZsdLUw-sv-9IFcjGQA_c3tdLB0HG13nxkO-wwxXbh6Ud1TjWYV7gUdk9FhDYWpj3r4cYUQ9CVLSUDqRewJRo5O74mtYUxFDbs7zGDYcdHtzcUQHPQPjX309iDRijW9kRV90k0ITvxvDPVZbsRvjN5Z9sGfLYIxUEvQQ_C3SWj4S-4IigvRIM4zyxdsOhuITQKqTdyT-kgJjCV00q-8FmFOO-NjQb4Mj18JLMnqdcqGa8XgY/4rf/o6XQ5w23QWWOmMbnq5_f-g/h32/h001.GLqX4V8otw9F6O9xUO4s4P6eAHc4mdtXQ-uvJoPDNQk" target="_blank" rel="noopener noreferrer nofollow"><span> raised $100 million at $2.6 billion valuation</span></a></p></li></ul></div></td></tr><tr><td align="center" valign="top" style="padding-bottom:8px;padding-left:15px;padding-right:15px;padding-top:8px; " class="dd"><table role="none" border="0" cellspacing="0" cellpadding="0" style="margin:0 auto 0 auto;"><tr><td align="center" valign="top" style="width:604px;"><img src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/59d274bf-9e99-4acf-a6c7-ff9cdbb0233e/image.png?t=1752986916" alt="" height="auto" width="604" style="display:block;width:100%;" border="0"/></td></tr></table></td></tr><tr><td style="padding-bottom:12px;padding-left:37px;padding-right:27px;padding-top:12px;" class="ee"><div style="margin-left:0px;" class="edm_outlooklist"><ul style="font-weight:400;list-style-type:disc;margin-bottom:12px !important;margin-top:12px !important;padding:0px 0px 0px 0px;"><li class="listItem ultext"><p style="mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"><a class="link" href="https://elink983.thedeepview.co/ss/c/u001.wZPohD0JH12EksCsbt8ZeMD43dek_BQ0n1EigGCY7cjFaK7lV2EzRh3r0oTOYND7k5iFEueVlSe1n4lmQBrCnDN0yD6JTWXXQp_bwz6UtmHry5v_fONzgNpaMEcihAS9jKckPr4zuY4st0v3wpjXy-ytKnmJaKG6mVir8nycJJuwMAGSwLOMwbgYrcKQtpnnlgQbWaIU6GJWKheX571gAd9CzycwxBi2OIqDWp1azJWo0l8aiFVO2Ljd8B823tjxvIZdgDCSKEQ76vLIKJXGQ_L-b32g8WYGtM5pc4ZZbG5mtkyZKq6ZkT3-30QCcY7FU9JLCzqyYA1L0XxiD-DzQskAB3B84lXKha2jYvSauro/4rf/o6XQ5w23QWWOmMbnq5_f-g/h33/h001.7WGYF5snrcqp25fXubfnzNZ8dbE5BUXCQABCgBFkjjs" target="_blank" rel="noopener noreferrer nofollow"><span>Deezer</span></a>: Launches an AI music detection tool </p></li><li class="listItem ultext"><p style="mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"><a class="link" href="https://elink983.thedeepview.co/ss/c/u001.7zYFXt5AA3Px2NyJbPz6hHPrgpsOZfnqM3-KTjlVBRYyM8m7hYkt55v8dMHHqrz_3lJ2g1G5sgvYiFZY-0J8DuT6SahRdMdUaKMyJ1eGF3076IRF7aN13MMXw4vmeT2EeS1u3w6zb_o6DVYhhK2X0PpQYbb3RdxIo_J4NjLF9hiwxEGbLAKQxNl5BqDXJTyERvYyuVsC1p0l95jfATTI6jElSEQeL1OWhNBrulzt73tT6NCfCrqtS6tmoPulfDEPLSMY6XcFy8SXujPbrHfm-IM2scGvJYviYZ2pWOgFtRw/4rf/o6XQ5w23QWWOmMbnq5_f-g/h34/h001.VtJlOGyqoFwXGAxIG75_i2uCBK-U1v7mwWEi8nBvJaQ" target="_blank" rel="noopener noreferrer nofollow"><span>DoorDash</span></a>: Launches Ask DoorDash, an in-app chatbot </p></li><li class="listItem ultext"><p style="mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"><a class="link" href="https://elink983.thedeepview.co/ss/c/u001.7zYFXt5AA3Px2NyJbPz6hPhxAzNXh6whVtCgDVW39xCLqMrQYU5-reAyXZM9te5MD5T84rM4bmlVbVBbRoitTIQMS-bPX7qF5OAelXipMuhbCOdXoXYAw0S-tD6Zc8_-Rq1vyIxDcm_GbBFtC9tCADI2ACYUXlsliBAZzUIRF1V480EgJgXqUR_S4LGlOtCrrXQ9w-eaVBCxwHm-8xgQxN_MhNSDDoyNijvhWE6GAfg5EsVDDd9R3Za9ngCFM_pHO37a_ifjmciYkTcAv1bILAuaObRDZmN-DmGEgTA4__w/4rf/o6XQ5w23QWWOmMbnq5_f-g/h35/h001.N86-Uth2-DVS8d9erbgAXcv-2dg7qD4_2LnqKrAIHMY" target="_blank" rel="noopener noreferrer nofollow"><span>Perplexity Computer</span></a>: Claude Fable 5 is available as an orchestrator model </p></li><li class="listItem ultext"><p style="mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"><a class="link" href="https://elink983.thedeepview.co/ss/c/u001.7zYFXt5AA3Px2NyJbPz6hAiI6brVfXVhHGkWdhfprb3AXAbWlOogOeCtxGnrPB9KvoJr1p_Lqu3Blm-6iSa4iAgyZ4wgIiDnUTRf9P6IBt3O5Asg0KebSOt4Cer4-nsWtfZe5_UhlzA1yqJs32z9RON__ldrf61QYg-3s_Kmv2GPN1_pt3jr8Vw6tK0lnaCx40x68QUMmwdrUG8aE-2Dq2T_rPwDF0Dk4B8SsRLiCqKf8v_KChqRFtiLo-s3DP44jZ9rJ4mVyDWmKRXUNrZzIAL9JxY4uw-0D-I4OJav6wc/4rf/o6XQ5w23QWWOmMbnq5_f-g/h36/h001.JmVA9u56TMrUdSvUAUtckC64tO_x7wCG5sN4XhzehgY" target="_blank" rel="noopener noreferrer nofollow"><span>Copilot Notebooks</span></a>: Now rolling out to all Microsoft 365 Education users who use Copilot Chat, with any Academic license </p></li></ul></div></td></tr><tr><td align="center" valign="top" style="padding-bottom:8px;padding-left:15px;padding-right:15px;padding-top:8px; " class="dd"><table role="none" border="0" cellspacing="0" cellpadding="0" style="margin:0 auto 0 auto;"><tr><td align="center" valign="top" style="width:604px;"><img src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/25296119-9f00-4620-9931-2d98d0068485/image.png?t=1752986966" alt="" height="auto" width="604" style="display:block;width:100%;" border="0"/></td></tr></table></td></tr><tr><td style="padding-bottom:12px;padding-left:37px;padding-right:27px;padding-top:12px;" class="ee"><div style="margin-left:0px;" class="edm_outlooklist"><ul style="font-weight:400;list-style-type:disc;margin-bottom:12px !important;margin-top:12px !important;padding:0px 0px 0px 0px;"><li class="listItem ultext"><p style="mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"><a class="link" href="https://elink983.thedeepview.co/ss/c/u001.MDn7gO0R2GYySjUIwjh9Jv66YHsUixD6aF3hbAifXfUhW8XaPar-xCcycquvSn9NGT3TkK3OJhtNB0lVhoMiyU0THRgbibbFAjU9827YnKPc9p79fiKw8u9rPy9Cy6au3GnkZKxc48RfoaAtaM7T3WDN7K4gv-CQWOxUcqVEBimL5Re6G0pTbvGs6ySGsGxs7Ti3PYFqTKahbWUjEcRn3yo1e-xoubDd5vaJigtj8xaSiYY6QifWqRurbXmCftjEey2xbsBxboTMvEwO37StSRXcsBGNvX6-5Wi-p2Ub-tAkqTX1vst3EtulldZNG5Vl1sLoAMbUm0hjhgfRQZN0VjL-rZ6poAI_ivxd4lJRN7TfAQ3Tcifjpue2uf-NjbXf/4rf/o6XQ5w23QWWOmMbnq5_f-g/h37/h001.hgxQ2fdPds5-3TKiiO0W4XzibK4re752MOPdiubWDzE" target="_blank" rel="noopener noreferrer nofollow"><span>Salesforce</span></a>: Applied AI Coach </p></li><li class="listItem ultext"><p style="mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"><a class="link" href="https://elink983.thedeepview.co/ss/c/u001.bRyAZqbpnjflConTFuZ6lS8Z6lbMayzK1Xxdw2VEee2wKhJAwpJkH9TdUwCASEwpNOwbS0Km-3VSVFPU1HjT7t--c4cOhwxXjGJZKOc8417TBV6dpc4vUqOwCHO89jtszN1BglS6il_UQXc1A3kyt3cnDFdF3DItsNxwOd6bVQDRL70iE4piZiTumnLuZ5nKxKj8GadjPAR3QAWRtucJF4cE_9xDWEqaa5ykWhcsFGI9fdeugI4Vz-zwfIplNhnsZ2UAiCKjUuWlgRfLQUpRhQL7Ki2jwTTwO66HXrKnxp72SasXDZUHdkcZQXeykB7OHg2J3ThXlKBKnJD6mgbHft-8xzC0E9rS8aw0cesfmGu78xBbc5K06UV-O5rjDEdwbrnxuXnc-xS_OoHd3X8Iuw/4rf/o6XQ5w23QWWOmMbnq5_f-g/h38/h001.SoQhh75sq5fG0Wb_LO441c7Hr1I5F_XGjZaEmRQB83g" target="_blank" rel="noopener noreferrer nofollow"><span>RAND</span></a>: Senior Research Lead - AI Security Portfolio </p></li><li class="listItem ultext"><p style="mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"><a class="link" href="https://elink983.thedeepview.co/ss/c/u001.bRyAZqbpnjflConTFuZ6lS8Z6lbMayzK1Xxdw2VEee2wKhJAwpJkH9TdUwCASEwpNOwbS0Km-3VSVFPU1HjT7t--c4cOhwxXjGJZKOc8417TBV6dpc4vUqOwCHO89jtszN1BglS6il_UQXc1A3kyt3cnDFdF3DItsNxwOd6bVQD2iWeyZuzttD3x__Nd_yF_ydEY7po5crv2YpmcA9gN4WGqks9tmnj1RYUI2p43B6L1mFb-e8gnf0hN_kkAMsD-KyoGJGcnFp_9UjKGAOX9ragjQYmDemiCCDCFB6BTTYpTbj45KPxMY9G3sdUjTfd6NWvE22UHL17HirRU12DDpuLIS2KW8ZT8R2ci3My7OYTCyHDh6hzhBatXk97zv4WolHg4R2Iu8SD11KjnxPkcKJTAY4FSnvgpwCxqYmmwz0o/4rf/o6XQ5w23QWWOmMbnq5_f-g/h39/h001.E9IfIt9W_X-_9xLLxr3PRVWqIFONFOy5N21iU36L2Pg" target="_blank" rel="noopener noreferrer nofollow"><span>Applied Intuition</span></a>: Research Intern - World-Action Foundation Model, Robotics </p></li><li class="listItem ultext"><p style="mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"><a class="link" href="https://elink983.thedeepview.co/ss/c/u001.sXXnxCzQc4R7kmkfT58w-0tSpIUFbSIVn9kjR3WszarsaGFu6WgyjLXvDQuXLt0vE9eomwnk1tH15cJgRaZ_TLGEBYJl2xzJ9s_CzHnQnH_uUk_HfrY9iHiO4H1YTl9jCUHBXIwnclzHjbXGKGzyaI47k48B3L-k7PMNS5OaqtTkUGayPT88I9vKZkJtzRAuR4iciGRlFnGESnF6rvTgVRZSnaznGO7n-QwFyB8mNOpD_CdnO37VfP4FqFw70WelFd1Y7Fchmeoa4As9EoKSH-29eEx9T7KZ4oyho5hXQaodIJABEPvrs6_2rrwN3VOykHh584PQrwCRZD96WmhIwQ/4rf/o6XQ5w23QWWOmMbnq5_f-g/h40/h001.DLlIy1YYZqzwehOS_aCej8vqklYWLNY5NjoGIjda6zc" target="_blank" rel="noopener noreferrer nofollow"><span>Physical Intelligence</span></a>: Applied Researcher </p></li></ul></div></td></tr></table></td></tr><tr><td height="5.0px" style="line-height:1px;font-size:1px;height:5.0px;"> </td></tr></table></td></tr><tr><td><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" style=""><tr><td height="5.0px" style="line-height:1px;font-size:1px;height:5.0px;"> </td></tr><tr><td bgcolor="transparent" style="background-color:transparent;border-color:#CDCDCD;border-radius:10px;border-style:solid;border-width:1px;padding:0.0px 0.0px 0.0px 0.0px;"><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0"><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="color:#376DFC;">GAMES</span></p></td></tr><tr><td align="center" valign="top" style="padding-bottom:8px;padding-left:15px;padding-right:15px;padding-top:8px; " class="dd"><table role="none" border="0" cellspacing="0" cellpadding="0" style="margin:0 auto 0 auto;"><tr><td align="center" valign="top" style="width:604px;"><img src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/d120b54c-d56c-4fbc-bdbf-41e83cbbc770/image.png?t=1752987116" alt="" height="auto" width="604" style="display:block;width:100%;" border="0"/></td></tr></table></td></tr><tr><td align="center" valign="top" style="padding-bottom:8px;padding-left:15px;padding-right:15px;padding-top:8px; " class="dd"><table role="none" border="0" cellspacing="0" cellpadding="0" style="margin:0 auto 0 auto;"><tr><td align="center" valign="top" style="width:604px;"><img src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6bf577db-6227-4179-8a28-f6cb95e62285/AI_or_Not_-_TDV_-_2026.06.11.png?t=1781216900" alt="" height="auto" width="604" style="display:block;width:100%;" border="0"/></td></tr></table></td></tr><tr><td align="center" valign="top" class="e"><table role="none" border="0" cellspacing="0" cellpadding="0" align="left"><tr><td align="left" valign="top" style="padding:15px 15px 10px;"><h3 style="">Which image is real?</h3></td></tr><tr><td align="left" valign="top" style="padding:0px 15px 15px;"><span><a href="https://elink983.thedeepview.co/ss/c/u001.gKxW2KpP8aPe_QMyOQduokBEDIe6892b9r6MySOyoYWx2Yr-Iiq-tmP7T1pGc9vc418KvzGo0uVJpvuCrzJy3BwhaHET0jKRO8fF1yXKZaBJi7rxpRUzElH5bD_hpAUDzwRU_cPUhnSjjLVn2yuny670sXNWe19TwctlLGBVt52TnuHNH5ccRmWBGoJ-ox6cr7rkWMG5t7_JEL1B05yYQYA1AdOd5xKdCZlWeUYtGfaSEhCZ44P8HKzFpb07ZYWjR2Rh4JcLosMEslrW9IXBw_gY3GLiSqHTSk6sNMKm8PvGmprSVSSal4MD20GmV7DNq4L5ruoDHwHfEQNgAqsxqt5kPcjeg-zCZWN0TWtAKCc75a_6j92Kplz_dcGKRxgUXx9O4QVdoS5UEek4U86fvFCQnkFo4FC7DZQnaLsEn2K2W8OyrMIWOfTviV1Ce8sIqDF8lJRWwBDC9HOTZgxDsubIKGTmHxz1vhDMDpWcsrkcAdQiIjBUgfl3Ua_NkuG47fQs2x8CTnKCbbNvXmkXOgNVmgCxFKJzW8dW0sF_fNaN1MbqOPYo2JXNKIsmSN30__V_wSFp4rECYd9liQc271yZqjGWgzyBi7JEzuuqhWNC0xqrJfylU9Ls65jvfJwrF8l5D27pZOQqdOAY0nOy6iE3K_Gp7H_bTYhuBO6piPJGTxJFGpAJeBZSDLZRteiAgA3dgD73zEFQReL9bCCM0Nuh7pScdwMV4WaqgUQKZPvgfDeIyN1tSW1DHO693ghu2jwbXN8PUPLZfkG7b13mejeFCc5Wk5QwBX2T7eoR_0BGSKh9uKBk2B5-vBLvbP1dLfNOI7laLyrpKbyb5144qyGghwDTtzpGqNAvIME3RWVWY4HXPKpBoe4OEr8_KzwibAT2NQYQiOkVzOMy7qlUGj-OVNq7o_fqIK5SDtljyRCtvAZBt1_BFawyNHZaNA8fMf85M51-_dnUynYug8I0f1UimLlBaJRE2t-1n57IRD-7Ltve9Hb-oNWwpxNb1NeFEyGmxSnrN_jn8cfmPU5dmzKbGq5WO2UFS6PawwzfKvY/4rf/o6XQ5w23QWWOmMbnq5_f-g/h41/h001.UuWUx0vsEq3_virqPbEwS4VFdjhoUdcL40VSbSMERQw">Option A</a></span><span style=""> | </span><span><a href="https://elink983.thedeepview.co/ss/c/u001.gKxW2KpP8aPe_QMyOQduokBEDIe6892b9r6MySOyoYWx2Yr-Iiq-tmP7T1pGc9vc418KvzGo0uVJpvuCrzJy3BwhaHET0jKRO8fF1yXKZaBJi7rxpRUzElH5bD_hpAUDiTFilHyFiIt0qC9tvIbOXvkoVZc8qibWrzDjZyA0EGQj6HLR8WRwPWMkME2bnJuu26sjun7hpJmCNDFXzsBPzvyE2Pfac6Ge_-yEt_b1qEevZrHS45vfXQmhU5jslb_AtosktkBc2nmA9WOU9nUo8yfmXg64SZp2WdwKFdrfan5aX0G5gHd73WgSMxRQtKfBdcY11mvsiNjAPlWMfkiTUl8pXGdpb4jqX7Uyl2_mNEFsu0ZTPljiueJ8VQzpeQkFToaPzlGgktTN4vEjsrjaq9FcXJAPKTJzVz2XHOJoLw4Bnoi_nZi5GBihm4XCiD48kOMnY_cYUhvFHRCTriLDosTO1E0NuMWD1bhBlzWsSetxOtmbbJ0GoYWr3_50MC7N7O3OEVkqhNLJ7IPhRK0-UYAok1Bc4tJWDjE6oDOmVAMB-RA2c5RQXVzw6gZ2CvH_nMfStLA3M2WK4LuGUjOSh1-DD5cs3XdFMQlsCwemrJqBwUxZQMA08ayL6WlLC7vBVUQaBMm81L3tZZ_T6ykVOa4CvnCmBCKZdjE6voNsxhgp1q1rF7z8As9E78ZOXakD-E2AqNFxJlfGhA5AeknMGQv4SvYnkro6ucyY_XODH5JBg8W3kDOcKf8KQfzRB_UYKQiMwOqNCVJIL4DHmueU80ofcmIyEKyoG8iWiFbtC8nW-EpSxS6RgCjgh6QHxORNclIX89kRqYj_sCiVXeSRa2oVkl-R9D01JIOF2NwYlusB0PV1GYZiXuUlcfmgVP0CniKJv0YEVONcu4DiQDNfuqbzzjgY6gBVaTz4KPV-gYjk3fdFHBwm0CUwEN2_N4xxm3KZFLcp5Vjyi4BMtnlvpLMxIsAeuZIYnK_vJxhejZbNcP7gzdtQM1EmL168Fsbg7PRHO5_22vdrbgzaIEtN6U_ZU-lvchPZf_orQNfhiIE/4rf/o6XQ5w23QWWOmMbnq5_f-g/h42/h001.taLLPB8rVzqu26FApqRFITYrqh-O_lk0b63s836X9uU">Option B</a></span></td></tr></table></td></tr></table></td></tr><tr><td height="5.0px" style="line-height:1px;font-size:1px;height:5.0px;"> </td></tr></table></td></tr><tr><td><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" style=""><tr><td height="5.0px" style="line-height:1px;font-size:1px;height:5.0px;"> </td></tr><tr><td bgcolor="transparent" style="background-color:transparent;border-color:#CDCDCD;border-radius:10px;border-style:solid;border-width:1px;padding:0.0px 0.0px 0.0px 0.0px;"><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0"><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="color:rgb(55, 109, 252);font-family:"DM Sans", Lato, Montserrat, sans-serif;font-size:16px;font-weight:400;">A QUICK POLL BEFORE YOU GO</span></p></td></tr><tr><td class="e" align="left" valign="top" style="padding:15px 15px 10px;"><h3 style="">Have you or a colleague ever used unauthorized "shadow AI" tools at work?</h3></td></tr><tr><td class="ee e " style="padding:0px 15px 15px;"><div style="margin-left:0px;" class="edm_outlooklist"><table role="none" border="0" cellspacing="4" cellpadding="0" align="left" style="min-width:300px;"><tr><td style="width:100%;border:1px solid rgba(50, 50, 50, 0.17);padding:6px 12px; border-radius:4px;"><a style="font-style:normal;text-decoration:none;" href="https://elink983.thedeepview.co/ss/c/u001.gKxW2KpP8aPe_QMyOQduokBEDIe6892b9r6MySOyoYXXcwXXldsGGYCcsGX13nfK7lpjy8jj1GPJoljD6Qhtd5NJPMhpuNW-m8MDZhj_roiP71pGSyS1Q_JQ0g9BFV553Uefx_DdhF21B5QRRDtdUWd2utD12qqu2bcZWpTDarmmHGiBBvzYrfaVul2Ygh8RZz5G3_nT3u0Kt9QZ1nGqcL_WqgMxjzwU3kxuhokZLKKzOlG74hDQrGpBVDqN-Xv2udIPXiIdVbjttn4kbOCLYtCzXeNFl2_-51MrSKkEQMX3oAtDOJaybZ628zpJJgP1pWH3yTWr1pFbvyTojaIf4qC61DO16z3x1NPHJxlIlMCRq_U4LIPNMZsYye57Nyo9q8gcBam6M8R-pEFMEkKNDxguH5kZgSAVUkcONx_D7No3nn5O2DDtr24e-IfNyPgfn63xqdWvsvAd3vO7e87bcgZM-RNvWl1sXIXELK6CwGDSU9NnNw7P8Sh0pHjRdYEEuncOStC0KY0fd-CY8N03wk3slHOfDeSWqwOaA88vRPpdsYeR44q4H0bueTm_0HXJDqPoZ_MRsjE_LWtFwv5h6ZfJ20DYuVoytt6xsPO1pYvzCZ6cm3Vwof4_MfOM9fmgNAif_9UfcPFBOZYTQyfD5Y6Unh_boz8lHSLF3388VsYTZYJKSPJ4DLB0-nF_JylRNBXTlWsV5IpHKBeYZ9uDsUEGvTMXRTJfwh_uafM-bw2gga1nXEo51F6bBDu-Cj9aPD3oVdTApJS0TZMYhfq7PA-RrYtJTxiMJzRTpOoff87g9s0MK4KRVxHFXtWc6wLfU37gysPf9pj_6H72_RcowOHES_46uiwgGlgD0cFnP5jjrRsB20gyHdmbW0fB_8-9WobFnZA7hZgsyV5FNj0jCtgLwKfefOKNnOrr02SI7tFSCmOlrRcSnE1lAKbGibYhJarT4dx_P7bERXOJYI3jq2NExgM-tgKY5cCo1mc849hXkSX6503NVJWsqopu77wdL6nLJ9IedjkgUsjYshghYhKy0BDfk8ysYnRoJd-9qns/4rf/o6XQ5w23QWWOmMbnq5_f-g/h43/h001.WMeMSbMKW5jf55MKhkUtBiMhfBPTAQNGt4sIC_Ugvk0"><p style="font-size:14px;color:inherit;"> Yes </p></a></td></tr><tr><td style="width:100%;border:1px solid rgba(50, 50, 50, 0.17);padding:6px 12px; border-radius:4px;"><a style="font-style:normal;text-decoration:none;" href="https://elink983.thedeepview.co/ss/c/u001.gKxW2KpP8aPe_QMyOQduokBEDIe6892b9r6MySOyoYXXcwXXldsGGYCcsGX13nfK7lpjy8jj1GPJoljD6Qhtd5NJPMhpuNW-m8MDZhj_roiP71pGSyS1Q_JQ0g9BFV556hXthJ9mMDb2plaWwbOPnGrlibuJ3wixOtvfN1J5kTwxyjIkfKmXRj-JGJNcN4nyKtXOzaSeqFA8wCHDKzH-DNedRXz7eGFR3yXh2JNN80DaSfnAN8SRj2O7Dbjh2I4hftCRqVrvACHh6lAxJSXmMF4nqKA9Tz-Z3oKjYDTW2rwjA5nEKTe7wc7VvqcPPJCplCrhuqymD-GQEgl-DxvBaDaBjZmsL2zRGfZzEtwuD0SCs3omz-W4PrjqgzQVI8XKaoP_e3xaAwZKOSniOL7BfwB59jm7zTBVP1d2fNr0em-C3z9pdeBi7lRBKCJjmSCrb65oiop3o4GcpYxZzDqhH29yaCf0oefjr1UeAGS4XeI85SvdWiGQ57nakcb26cR-LkiknoWFXYVNxaDXo4338OfgIJGCuWe03u629eE5fC9QlCU51_17bF9MvhjvTULCQ9fDwU4Q0tq7CEOpX7xxcuwfvE7z1JM_VDaM-Q4xDwVUk_KIACF3Twn7yVg2XjoGvzUH4J2y4D3JtY8t7PjaNSDaE2klJRVjgqJUIiFsO0nStkpxeo3fTVbvNK_QAnvVRZx2u0Bdl5GUi3YqE7snnItG_t9Lr3EjftVkeK-9Ep7dU9F4Pw82vspdNrVwkEkNc4Nl_ie92wYyptbC6xHs6oexAKOVj5NjNQ4RZS827qM9L7UDfFCloFPViws0dCWOEPPGT6N4Blb4y6jgkeMZBVwbTLKg07lpHKGwoE8olcTb8NjzRpc-eSaGmcXc6cS5MEznqmsXrc4aXuCnLeoHKywhT6IFUO6LB2NLNWQ-ElfYsL5h-ORAlXjw52b0TraaPWfznL0XwR4fqaWhZEwz0g6wPkEVXBBICf-Wlw1J0926kQ4rW8bkMkXQOUoy89LxN4i14qYA5614RffuXLAnJ9UE85UVNUVO79WZkVzopRs/4rf/o6XQ5w23QWWOmMbnq5_f-g/h44/h001.BnqXwQBF6Ckfn0U24ql3BeU2_p2yqa9MAfbbFaG9hbo"><p style="font-size:14px;color:inherit;"> No </p></a></td></tr><tr><td style="width:100%;border:1px solid rgba(50, 50, 50, 0.17);padding:6px 12px; border-radius:4px;"><a style="font-style:normal;text-decoration:none;" href="https://elink983.thedeepview.co/ss/c/u001.gKxW2KpP8aPe_QMyOQduokBEDIe6892b9r6MySOyoYXXcwXXldsGGYCcsGX13nfK7lpjy8jj1GPJoljD6Qhtd5NJPMhpuNW-m8MDZhj_roiP71pGSyS1Q_JQ0g9BFV55G8ouqqejXPz8OsmbG7sqLd04cno8xTaA6ruan6wyEl4W5AWyzrQN7X_n3zg9OE1QVRkaE2YC1YWFGjsEN5BwlkzzjTjLilPfA9nNoRNOhAvHP_d37SLTmd8__dY0r7SSj0FaMZ9bcKFM1JkWpp8XknZM7HxfWl5emc8JoN6G4V3xtsGc6RtC7Vid2PoV8OCOvA-X8QE700bGiicf6_ucKiDK2zxi3dlsVb83bPTFV65OV4WwCgFVddTh6ZlbAJZpaE63D3M_Aw4cXoYnLpWtfl-k_Mo2ipguOgZsFy-_YcM5XxAfuNG92RxQdEbFg_4S2H1PZu99fj76bYf5PN4WQ4iAFKRJ3AUMOlG4WbMc4-q4o7ROhZMqW-w0wV2TIfEdEzWCAp_zauhUVgenGBx1_nmSP5c-BGioDHFqshn4x0xcArR7hgX9othXR7YfK7e3M9nE7LCMGlnJTCnIPCY0v24DKyUa7Yzt8wAgbC5jT-hedKEN1bDU-b1Snj79QJjtGu4qOCjZuXnmORQwc8183X9E6SjAefNXPZFo2YtMDEQ5gnpYcC_dBXnmTCKEKj0JgQG0G57jKtm7kiPHUc3CQwO8VgBtE2tD_zNA_IoNjc8hQaY_0ZFCUmCLDbg8nJ3hNYN3Y3FGYXMLdJARYj7JL2Q-USD4a-9iVSmP6HSAaneQD_x-eXq3rVaqJ-p4FBWDlb-i7tbZi_3TXC87SyiCoerdHyoFm6Tc7f695bA3mWVy8Evj2yTEGoo31KBifjGWRPUdaTqoijSVHL77LSbnes8-Cvpv72MJz8-Y1eOE4sz-KFFcH--jp13Q4Qfvp0FA5ZEyoMRDO_7PbASVmyt_wYqM3Tv_rJAAQRyCpcj7yty3JeQwSyqzskC2CMSv6kYuopXYDRxc83itu6M3oT3J0sDJapuFogitM-cjMIVZJsg/4rf/o6XQ5w23QWWOmMbnq5_f-g/h45/h001.YiRqNUueuPCbXPlHKy-CLtyqj57OMejNtXSBh12-XHU"><p style="font-size:14px;color:inherit;"> I'm not sure </p></a></td></tr><tr><td style="width:100%;border:1px solid rgba(50, 50, 50, 0.17);padding:6px 12px; border-radius:4px;"><a style="font-style:normal;text-decoration:none;" href="https://elink983.thedeepview.co/ss/c/u001.gKxW2KpP8aPe_QMyOQduokBEDIe6892b9r6MySOyoYXXcwXXldsGGYCcsGX13nfK7lpjy8jj1GPJoljD6Qhtd5NJPMhpuNW-m8MDZhj_roiP71pGSyS1Q_JQ0g9BFV55i451h4RufU_h3nX9aDLZmidpEQkynp1YHypAfOZ4QX39pT1-EFgyY8cAfdr96nb9gXps_okRaBR9fwJie9J-Q_VZZ0sqmQKVw751uoypIisxkWWrMVEkU-KCj25WlczL1Fmc2qb24bGFiOYL6PQDwyXlkotkJ_5AyKvPZ7raC6SNNJX0KGipMuCz5INY6yR_NnDiqvn3J_8HwhnCWyM6z9H750heXMRWlqXggnk0hiW1CIO1-KqGzUQZMCRAYEpLXHtH3wiUftpG7_E_qJSapHmw9hRsN6Qxrwhd_9EtADOuv89mrTQAGpBWWYoxnt3I5w4mfg79gS6viGO0bippRwrHkL3HkKEwE2jao5huDHXemB0xIGxk2RL5VkFtMcIXLWDEZPBTgRwpddfOQ6vya9s8eHPMM_ZIZQAMuoyjOzfHHInQQul8hGK3PE5s7EBnGBvtvofJYzl5aT5A_lc2424re1FEn1v7kohUXbBmMf4pWrZifAH1quaoJCdhGDhNA7vovCrAqiKllO_5nJ3R8XSk0IUeazMtqkO_gLwBrLRj29VAoK8T7mbsU0k66Mzp8rqwnS6owUtes8ABmdbgb1nAXSQbyuSZsDt6ilJQauHb_POYsRxkzPVh5lYxUIJp90JuXTD5wByGB6XbUEFr51-8CQuOg2XwVx4KPXw8Q0ChyenKbaHjJ1iVatYkigg8XDFpY2RqpmjsA2HRF7g2qIbDFFvhuND9x1CNGMyvP47Y_mirV7YIe6pZeLs-Wj4LLgVCLhpgoJYUlis_BNGagmX4WR14_sZKPO52jtqDcnU9TfPdLYm16X_tlsG6o8ASQ8k_QY93k9ZomTRCNshybytUJOJPcFadBJik727mGV9Tm6CDQSiHXibd_jHNkgC20vhJp1j4lhofUoN6VPB39GoBTmz2nVrPpneH87mEc9k/4rf/o6XQ5w23QWWOmMbnq5_f-g/h46/h001.eSEYT4TNUQJazcxcJvSqgP7CKnG1C09E5YU1VQtg0LM"><p style="font-size:14px;color:inherit;"> Other (Tell us more!) </p></a></td></tr></table></div></td></tr></table></td></tr><tr><td height="5.0px" style="line-height:1px;font-size:1px;height:5.0px;"> </td></tr></table></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"> The Deep View is written by Nat Rubio-Licht, Sabrina Ortiz, Jason Hiner, Faris Kojok and The Deep View crew. Please reply with any feedback. </p></td></tr><tr><td align="center" valign="top" style="padding-bottom:8px;padding-left:15px;padding-right:15px;padding-top:8px; " class="dd"><table role="none" border="0" cellspacing="0" cellpadding="0" style="margin:0 auto 0 auto;"><tr><td align="center" valign="top" style="width:356px;"><img src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/e9c68369-dd53-47f9-bfce-ac12879d69af/Multi_%2B_sabrina.png?t=1768575106" alt="" height="auto" width="356" style="display:block;width:100%;" border="0"/></td></tr></table></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"> Thanks for reading today’s edition of The Deep View! We’ll see you in the next one. </p></td></tr><tr><td align="center" valign="top" style="padding-bottom:8px;padding-left:15px;padding-right:15px;padding-top:8px; " class="dd"><table role="none" border="0" cellspacing="0" cellpadding="0" style="margin:0 auto 0 auto;"><tr><td align="center" valign="top" style="width:604px;"><img src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/f13ecf40-963d-4c4e-8059-8f41083085a8/Frame_1410104595.png?t=1765345242" alt="" height="auto" width="604" style="display:block;width:100%;" border="0"/></td></tr></table></td></tr><tr><td width="100%"><table role="none" width="100%" class="mob-w-full" border="0" cellspacing="0" cellpadding="0"><tr><td width="50%" style="vertical-align:top;" class="mob-stack"><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0"><tbody><tr><td align="center" valign="top" style="padding-bottom:8px;padding-left:15px;padding-right:15px;padding-top:8px; " class="dd"><table role="none" border="0" cellspacing="0" cellpadding="0" style="margin:0 auto 0 auto;"><tr><td align="center" valign="top" style="width:294px;"><a href="https://elink983.thedeepview.co/ss/c/u001._eRcgL6IV0j0vCz64F9DYsTYv7xewIT1mxEGOx1gWqV4dTFAbv2e-AFC4e17LnT6CrA6Zu7m6Dere1TDVN7s954O01jEOsAODbcwPVwM-_Ihv-D1bZ_gLa3TtiLtNMa55lR-qEmoM5BUGtMiWIFn1gxjOyZ4t3hnnlTegvTh9D-f06v5q1JlVY5y8Y8m7FdQ15ye8YIYX2lAUKvkQGl3ktaLT3Z5zhqbynr1aCR079L2nf-QzUuoWxLWKBp4t7TYsDwj6spqmMUK1lRicY-Ehv4YvR2hKn1jV8UPaHFxVei8LIJZyWw7hHqKdbMpNODuX58NjJWH0oqRexBxqCJdpw/4rf/o6XQ5w23QWWOmMbnq5_f-g/h47/h001.ZYQHs7s2ltDImghfxY_HmXtLjrlBIo2d0dwfVWlVEsY" rel="noopener noreferrer nofollow" style="text-decoration:none;" target="_blank"><img src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/e049aefb-8053-4bac-9da4-38c229cd6388/Real.png?t=1781216150" alt="" height="auto" width="294" style="display:block;width:100%;" border="0"/></a></td></tr><tr><td align="center" valign="top" class="t" style="width:294px; padding: 4px 0px 4px 0px;"><a href="https://elink983.thedeepview.co/ss/c/u001._eRcgL6IV0j0vCz64F9DYsTYv7xewIT1mxEGOx1gWqV4dTFAbv2e-AFC4e17LnT6CrA6Zu7m6Dere1TDVN7s954O01jEOsAODbcwPVwM-_Ihv-D1bZ_gLa3TtiLtNMa55lR-qEmoM5BUGtMiWIFn1gxjOyZ4t3hnnlTegvTh9D-f06v5q1JlVY5y8Y8m7FdQ15ye8YIYX2lAUKvkQGl3ktaLT3Z5zhqbynr1aCR079L2nf-QzUuoWxLWKBp4t7TYsDwj6spqmMUK1lRicY-EhmjilNs5ooEc_qWynDR0SvgCj_6uU_FbPY08wbjCjsrsYLCc9q8TC74YM2Pn3B8QPQ/4rf/o6XQ5w23QWWOmMbnq5_f-g/h48/h001.e63v56M0tfFJKuikLBVmWRDmJgbeN1-Lm_5pfj9WD7Y" target="_blank" rel="noopener noreferrer nofollow" style="text-decoration:underline;text-decoration-color:#000000;"><p><a class="link" href="https://elink983.thedeepview.co/ss/c/u001._eRcgL6IV0j0vCz64F9DYsTYv7xewIT1mxEGOx1gWqV4dTFAbv2e-AFC4e17LnT6CrA6Zu7m6Dere1TDVN7s954O01jEOsAODbcwPVwM-_Ihv-D1bZ_gLa3TtiLtNMa55lR-qEmoM5BUGtMiWIFn1gxjOyZ4t3hnnlTegvTh9D-f06v5q1JlVY5y8Y8m7FdQ15ye8YIYX2lAUKvkQGl3ktaLT3Z5zhqbynr1aCR079L2nf-QzUuoWxLWKBp4t7TYsDwj6spqmMUK1lRicY-EhtomoyfolsVQ1O2NayVlZswAfBKn9HDBq25PxSCaUSdsqqjJmeYqZkwJIzcfSRxtLw/4rf/o6XQ5w23QWWOmMbnq5_f-g/h49/h001.4CJ_uiCquQtFrf-Crasp0_v0mSPgtxTbO0uIy6m3xP0" target="_blank" rel="noopener noreferrer nofollow"><span>Link to the original</span></a></p></a></td></tr></table></td></tr></tbody></table></td><td width="50%" style="vertical-align:top;" class="mob-stack"><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0"><tbody><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"> “The clouds edges have more texture to them.” </p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><br>“The satellite dish and satellite antenna on the roof of [this image] were markers of authenticity. I don't think AI would generate that without specific prompting.” </p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><br>“<span style="background-color:rgb(255, 255, 255);">The first thing I noticed in [this image] was the one cloud that had an awkward tail. That would have bothered me if it was my photo.”</span></p></td></tr></tbody></table></td></tr></table></td></tr><tr><td width="100%"><table role="none" width="100%" class="mob-w-full" border="0" cellspacing="0" cellpadding="0"><tr><td width="50%" style="vertical-align:top;" class="mob-stack"><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0"><tbody><tr><td align="center" valign="top" style="padding-bottom:8px;padding-left:15px;padding-right:15px;padding-top:8px; " class="dd"><table role="none" border="0" cellspacing="0" cellpadding="0" style="margin:0 auto 0 auto;"><tr><td align="center" valign="top" style="width:294px;"><a href="https://elink983.thedeepview.co/ss/c/u001.8tm-lavloxZbk7LH_fkTGFmSvsfsRx38DqB_hgDGQJKh_VD1Y_WdH4UxABr-yUjWJx0X07ZCq-qXknZJytVcLU6qW1q3iRzQ0kYM5SoSwsG15H13JOHLRG9CFtp_4Snjqy1cgoXBPf9aBZMuRHcBYew0x1dAIR1DLjoFHvg0p5KUX30GjJ5mY226a6UHWhNORUTqPnXp9ozw6pSurHDs9RGIxxNo7ZXm_jDaeWsuezeatHYT556vW7qNoVLBJ7WoOHxxwOMO9z9LiTINPaRPcXw8oUuQ9a734LVYeP_kGqONVRUwKuvUfie8HX2Ekl29/4rf/o6XQ5w23QWWOmMbnq5_f-g/h50/h001.NDeBSF7ndYRupTwWWHYfHQ5DUAOnilLbRudj6chVC14" rel="noopener noreferrer nofollow" style="text-decoration:none;" target="_blank"><img src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/38c77359-80e4-4a40-b19f-49140b699bf9/Fake.png?t=1781216173" alt="" height="auto" width="294" style="display:block;width:100%;" border="0"/></a></td></tr><tr><td align="center" valign="top" class="t" style="width:294px; padding: 4px 0px 4px 0px;"><a href="https://elink983.thedeepview.co/ss/c/u001.8tm-lavloxZbk7LH_fkTGFmSvsfsRx38DqB_hgDGQJKh_VD1Y_WdH4UxABr-yUjWJx0X07ZCq-qXknZJytVcLU6qW1q3iRzQ0kYM5SoSwsG15H13JOHLRG9CFtp_4Snjqy1cgoXBPf9aBZMuRHcBYew0x1dAIR1DLjoFHvg0p5KUX30GjJ5mY226a6UHWhNORUTqPnXp9ozw6pSurHDs9RGIxxNo7ZXm_jDaeWsueze3UEA7D-izSQyh8ng2jfq9ZGzSQbEnifPsZOP0V8lFtNqEzcm90nCcUqxHfFAt3i5AtVlhmWAN2cCOa_KlvVI4/4rf/o6XQ5w23QWWOmMbnq5_f-g/h51/h001.LcUTMLc8rRR39yF0OYtShhvQ1QICc_WmomI_LtqivSs" target="_blank" rel="noopener noreferrer nofollow" style="text-decoration:underline;text-decoration-color:#000000;"><p><a class="link" href="https://elink983.thedeepview.co/ss/c/u001.8tm-lavloxZbk7LH_fkTGFmSvsfsRx38DqB_hgDGQJKh_VD1Y_WdH4UxABr-yUjWJx0X07ZCq-qXknZJytVcLU6qW1q3iRzQ0kYM5SoSwsG15H13JOHLRG9CFtp_4Snjqy1cgoXBPf9aBZMuRHcBYew0x1dAIR1DLjoFHvg0p5KUX30GjJ5mY226a6UHWhNORUTqPnXp9ozw6pSurHDs9RGIxxNo7ZXm_jDaeWsuezdfswK8x3GmQ89dv31DHGvUnsv1WcfpDaq1DQSw40iqJO2Ha7EtvGijYfJUEVuZbeA6W2QxtAR1Jbk9xnpC5YZ3/4rf/o6XQ5w23QWWOmMbnq5_f-g/h52/h001.OR_Z1lFTh5gcLyFbQwv8WbGwvUGkkejMfYw0V9qdCF4" target="_blank" rel="noopener noreferrer nofollow"><span>Link to the AI image</span></a></p></a></td></tr></table></td></tr></tbody></table></td><td width="50%" style="vertical-align:top;" class="mob-stack"><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0"><tbody><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"> “[This image] had inconsistent reflection off the bottom of some clouds and off a level of clouds above them.”<br><br>“Clouds a little too dark, inconsistent reflection of sunlight.” </p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><br>“The clouds in [this image’ did not appear to be organized like clouds.” </p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><br>“[This image] looks to perfect. A normal persons camera would take a picture that looks like [the other image.]” </p></td></tr></tbody></table></td></tr></table></td></tr><tr><td align="center" valign="top" style="padding-bottom:8px;padding-left:15px;padding-right:15px;padding-top:8px; " class="dd"><table role="none" border="0" cellspacing="0" cellpadding="0" style="margin:0 auto 0 auto;"><tr><td align="center" valign="top" style="width:604px;"><img src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/f6b2537a-c207-453e-8567-5898374096f2/Frame_1410104596.png?t=1765345268" alt="" height="auto" width="604" style="display:block;width:100%;" border="0"/></td></tr></table></td></tr><tr><td align="center" valign="top" style="padding-bottom:8px;padding-left:15px;padding-right:15px;padding-top:8px; " class="dd"><table role="none" border="0" cellspacing="0" cellpadding="0" style="margin:0 auto 0 auto;"><tr><td align="center" valign="top" style="width:604px;"><a 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Plain Text
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Follow image link: (https://nebius.com/services/token-factory?utm_source=TheDeepView&utm_medium=newsletter&utm_campaign=FY26_DM_TF_NWS_CON_Yoloco_GLOBAL_LLM-Production)
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**Welcome back.** The AI workplace is entering its accountability era. Employees are still racing ahead with shadow AI, often sharing sensitive company data with public chatbots, because official tools and policies aren’t keeping up. At the same time, enterprises are coming to terms with the fact that AI usage is not a good proxy for creating value. As a result, tokenmaxxing is giving way to smarter questions about cost, model choice, and ROI. And at WWDC, Apple showed a different path: weaving AI seamlessly into everyday experiences. Check out The Deep View's recap of Apple's big moves and how they could shift the conversation. _—_[_Jason Hiner_](https://www.thedeepview.com/author/jason-hiner)
**IN TODAY’S NEWSLETTER**
## 1. Why AI's tokenmaxxing obsession ran out of steam
## 2. Apple fixed Siri, but that's not its biggest AI story
## 3. Enterprise AI gaps are fueling 'Shadow AI'
----------
GOVERNANCE
# How the winds of tokenmaxxing shifted so quickly
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Follow image link: (https://www.thedeepview.com/articles/why-ai-s-tokenmaxxing-obsession-ran-out-of-steam)
Caption:
As AI costs squeeze enterprises, the tokenmaxxers may be in for a reckoning.
Tokenmaxxing, or the idea that heavy AI usage directly equates to enterprise value, has swept through Silicon Valley in 2026, with massive impacts. Gartner has predicted that AI spending will reach [nearly $2.6 trillion this year](https://www.gartner.com/en/newsroom/press-releases/2026-05-19-gartner-forecasts-worldwide-ai-spending-to-grow-47-percent-in-2026), up 47% from the prior year. But those costs may be starting to hurt.
Companies are questioning the spending sprees, and that includes some of the biggest names in tech.
* In an interview with [The New York Times](https://africa.businessinsider.com/news/satya-nadella-is-trying-to-rein-in-the-tokenmaxxers-at-microsoft/jn923ks?utm_source=perplexity) this week, Microsoft CEO Satya Nadella said that being a tokenmaxxer is "addictive," but he's now pushing employees to use more efficient models, noting that they "don't use frontier models for non-frontier problems." This follows AI efficiency being center-stage in [products announced at Microsoft Build](https://www.thedeepview.com/articles/the-tokenmaxxing-era-is-over-before-it-started) last week.
* Meanwhile, Uber CTO Neppalli Naga told [The Information](https://www.theinformation.com/newsletters/applied-ai/uber-cto-shows-claude-code-can-blow-ai-budgets) that the company burned through its entire Claude Code budget for the year by April.
* And at the Nebius' Inflection forum this week, the company's CRO, Marc Boroditsky, said the industry needs to shift to "valuemaxxing," or juicing as much value as possible from your tokens, according to [Alex Heath's Sources newsletter](https://sources.news/p/tokenmaxxing-versus-valuemaxxing).
* Nikita Shamgunov, VP of Databricks, said that customers are eyeing costs as “the wheels started to come off” of tokenmaxxing, Heath also reported.
* Major AI firms may also be reading the tea leaves: According to [The Wall Street Journal](https://www.wsj.com/tech/ai/openai-considers-drastic-price-cuts-anticipating-war-for-users-with-anthropic-9b8c178e?st=1Yyrco), both OpenAI and Anthropic are considering substantial price cuts for tokens as a means of winning customers from one another ahead of their record-breaking IPOs.
So how did this problem emerge? According to Raj Ramanujam, VP of Global Alliances and Cloud at Dynatrace, enterprises jumped headfirst into AI out of excitement and fear of being left behind, often building their pipelines and workflows without thinking about the downstream costs. Now, he told The Deep View, "people are suddenly waking up to that in a very uncomfortable way."
Rob May, CEO of [Neurometric.ai](https://Neurometric.ai), told The Deep View that this trend was born out of a simple need to measure the adoption and performance of AI in work settings. Many decided that measuring AI activity was a sufficient way to do so. However, while all of these tokens are measured in the same way, not all tokens are spent equally. For instance, a token that's used to write a to-do list may be counted equally to ones spent on complex tasks such as scientific research.
Additionally, the popularity of major model providers has led many to believe that other options, such as open-source models and small language models, aren't as viable. It's why May came up with an alternative: ["Tokenminning."](https://www.tokenminning.com/) This is the idea that not every prompt and task requires ultra-powerful models, and that focusing on efficiency doesn't necessarily mean enterprises need to sacrifice on quality.
"The big labs have done a great job of branding, and people believe they can do things that nobody else can do," he said. "I don't think that's true."
View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/9e7d31c7-673b-475f-9c87-cf6c1be7b363/Frame_1410104594.png?t=1765345175)
Caption:
The money being poured into AI is nearly unprecedented, with both [OpenAI](https://www.cnbc.com/2026/06/08/openai-confidentially-files-for-ipo-prepping-wall-street-for-ai-debut.html) and [Anthropic](https://www.anthropic.com/news/confidential-draft-s1-sec) approaching trillion-dollar valuations ahead of their public offerings, and xAI parent company [SpaceX](https://www.bloomberg.com/news/articles/2026-06-11/elon-musk-s-spacex-set-to-make-history-with-record-breaking-ipo) about to make its own debut at more than $1.7 trillion. Still, the question of whether the market is in a bubble continues to rumble under the surface. Now that enterprises have started to wake up to the reality of how much it costs to build AI into every part of their business, they may have to ask themselves whether some processes need the latest AI at all, saving the tech only for the most valuable applications. They may choose lower-cost SLMs and open-source models they can run locally for far lower costs and greater control. If that were to happen, the value of frontier models and frontier labs could fall back to earth.
View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/48fe9d73-e19a-4746-98cc-8d49eb41c139/nat-rubio-licht-byline.png?t=1766448867) [Nat Rubio-Licht]
Follow image link: (https://www.thedeepview.com/author/nat-rubio-licht)
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--------------------
TOGETHER WITH NEBIUS
# Run open-source LLMs in real production
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Follow image link: (https://nebius.com/services/token-factory?utm_source=TheDeepView&utm_medium=newsletter&utm_campaign=FY26_DM_TF_NWS_CON_Yoloco_GLOBAL_LLM-Production)
Caption:
Capture live traffic, fine-tune and optimize, then deploy your own checkpoints to dedicated GPU endpoints.
Choose hardware, set scaling limits, and select region. Stable latency, predictable cost, clear data residency.
[From LLM to production system, in one platform](https://nebius.com/services/token-factory?utm_source=TheDeepView&utm_medium=newsletter&utm_campaign=FY26_DM_TF_NWS_CON_Yoloco_GLOBAL_LLM-Production)
--------------------
BIG TECH
# Apple fixed Siri, but that's not its biggest AI story
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Follow image link: (https://www.thedeepview.com/articles/how-apple-shifted-the-ai-conversation-at-wwdc-2026)
Caption:
At Apple Park at the end of WWDC 2026, Sabrina Ortiz and I sat down for a special episode of The Deep View Conversations to break down Apple's biggest AI announcements and their impacts.
After two years of delays, promises, and mounting pressure, Apple finally delivered the Siri and Apple Intelligence experience we've been waiting for. But the bigger story may be how Apple is bringing AI to everyday users without forcing them into chatbots, new apps, or complicated workflows.
In this conversation, we unpack the most important announcements from WWDC, debate Apple's approach to AI, and explore where Apple's strategy differs from OpenAI, Google, Anthropic, and the rest of the industry.
Topics covered include:
* Why Apple's new Siri is a much bigger deal than it looks
* How 'Personal Context' is Apple's biggest AI advantage
* Why Apple is betting on features over chatbots
* The role of privacy, trust, and Private Cloud Compute
* Why Spatial Reframing is Apple's most innovative AI feature
* How Apple Intelligence works with Apple's Foundation Models and Google Gemini
* The AI upgrades coming to Photos, Safari, Messages, Writing Tools, and Mac
* What WWDC revealed about the future of AI on iPhone, Mac, Vision Pro, and beyond
* The biggest wins, misses, and unanswered questions from Apple's AI roadmap
If you're trying to understand where AI is actually headed, beyond the hype cycle, this is an episode you won't want to miss. Whether you're an Apple user, an AI enthusiast, a developer, or simply curious about how AI will show up in everyday life, this conversation offers one of the clearest perspectives on Apple's next chapter.
📺 [Watch on YouTube](https://youtu.be/5RSpgHTMIV8?si=ssUwB37JcOcjDrXW)
🎧 [Listen in your favorite podcast player](https://tdv.transistor.fm/episodes/49-apple-fixed-siri-but-thats-not-its-biggest-ai-story-wwdc-2026)
[Subscribe to Deep View Conversations](https://tdv.transistor.fm/) for interviews with the leaders shaping the future of AI, business, and technology: [tdv.transistor.fm](https://tdv.transistor.fm)
View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/1d1901ab-36d2-4a8f-b31d-a1ccecbe490a/Jason.png?t=1766448566) [Jason Hiner, Editor-in-Chief]
Follow image link: (https://www.thedeepview.com/author/jason-hiner)
Caption:
--------------------
TOGETHER WITH CODER
# Self-Hosted Coding Agents. No Model Lock-In.
View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/7c4f41de-2dc9-45ed-a26f-c20d77ba0335/The_Deep_View_Coder_Agents.png?t=1781215809)
Follow image link: (https://coder.com/solutions/agents?utm_campaign=26Q2MS_The_Deep_View_June_7&utm_source=deepview&utm_medium=media-sponsorship&utm_content=page)
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[Coder Agents](https://coder.com/solutions/agents?utm_campaign=26Q2MS_The_Deep_View_June_7&utm_source=deepview&utm_medium=media-sponsorship&utm_content=page) is a new way to run AI workflows, for teams that need visibility and control over where source code lives and where agents execute. It runs on self-hosted infrastructure, so platform teams get centralized governance and auditability without relying on hosted SaaS agent platforms.
Developers can delegate coding tasks, debugging, and research to persistent agents that continue running remotely across devices and sessions, even after the laptop closes. Coder Agents also supports any LLM provider, making it easy to switch between Claude, GPT, Gemini, or open-weight models without rebuilding workflows.
[Get started with Coder Agents today and run AI workflows on infrastructure you control.](https://coder.com/solutions/agents?utm_campaign=26Q2MS_The_Deep_View_June_7&utm_source=deepview&utm_medium=media-sponsorship&utm_content=page)
--------------------
GOVERNANCE
# Enterprise AI gaps are fueling 'Shadow AI'
View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/b81079db-eb0d-4aa7-8304-50d0ef3419b0/36c9de3ccbff791b578a822c4aa04fb472ebc75a-1456x816_copy.png?t=1781215723)
Follow image link: (https://www.thedeepview.com/articles/enterprise-ai-gaps-are-fueling-shadow-ai)
Caption:
As enterprises navigate their AI strategies, employees are using their own AI tools under the table.
A report by Wakefield Research and PagerDuty published Thursday found that, of 1,250 office professionals surveyed, two-thirds reported using AI tools at work despite lacking explicit permission from their organization to do so. This phenomenon, known as shadow AI, has plagued workplaces since OpenAI's initial launch of ChatGPT, and can create significant data security vulnerabilities.
According to the research, 88% of those surveyed have shared work-related information with public chatbots. Around 43% shared emails or other correspondence, 40% have shared meeting notes and summaries, 34% have shared customer data, and 31% have shared financial information or confidential documents.
Of those who have used shadow AI at work, 53% have received feedback to discontinue use, and 48% faced formal disciplinary action as a result.
The survey points to several reasons for this undercover AI use:
* Around 39% said they would prefer to use shadow AI rather than being told they can't use it at all. Meanwhile, 33% are avoiding scrutiny from management or leadership, and 30% are hiding it to avoid restrictive company policies and judgment from colleagues.
* While 86% of organizations surveyed have AI policies in place, 81% believe that their leadership operates under a different set of AI rules than lower-level employees, perceiving a double standard.
* Additionally, 72% of those surveyed are confident they understand AI better than their own tech teams do.
These driving factors, coupled with the fact that employees are wantonly putting information into public models, create a "massive enterprise liability," Tim Armandpour, CTO of PagerDuty, said in a statement.
"We know the demand for AI is there because we see it in our own platform," Armandpour said. "The goal for any executive today should not be to slow down AI adoption, but to redirect that energy into proven platforms that offer governance and automation at scale."
View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/9e7d31c7-673b-475f-9c87-cf6c1be7b363/Frame_1410104594.png?t=1765345175)
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AI has been improving at an exponential rate in recent months, as OpenAI, Anthropic and Google continue to leapfrog one another in capabilities. Though their models can do incredible things, they also present serious security risks when used in the wrong contexts. Additionally, because these models are changing so rapidly, it's becoming increasingly difficult for organizations and systems to keep up. It's why shadow AI — and employees' confidence that they fully understand a technology that even experts are struggling to grasp — can be so dangerous. Without more effective educational programs and a clearer picture of the consequences of using these models, employees are exposing their organizations to significant risk.
View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/48fe9d73-e19a-4746-98cc-8d49eb41c139/nat-rubio-licht-byline.png?t=1766448867) [Nat Rubio-Licht]
Follow image link: (https://www.thedeepview.com/author/nat-rubio-licht)
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LINKS
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* Google commits [$50 million for trade work training](https://www.axios.com/2026/06/11/google-trade-worker-initiative-ai) amid AI pressures
* Amazon says its data centers used [2.5 billion gallons of water in 2025](https://www.wsj.com/tech/amazon-says-its-data-centers-used-2-5-billion-gallons-of-water-in-2025-019e76f9?st=zjz6PE&reflink=desktopwebshare_permalink)
* OpenAI to acquire Ona, an [startup that offers cloud services for agents](https://www.bloomberg.com/news/articles/2026-06-11/openai-to-acquire-cloud-platform-ona-to-support-ai-agents)
* Agent platform Genspark[ raised $100 million at $2.6 billion valuation](https://www.axios.com/pro/enterprise-software-deals/2026/06/11/genspark-extension-agentic-workplace)
View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/59d274bf-9e99-4acf-a6c7-ff9cdbb0233e/image.png?t=1752986916)
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* [Deezer](https://www.theverge.com/ai-artificial-intelligence/948153/deezer-ai-music-detector-spotify-apple): Launches an AI music detection tool
* [DoorDash](https://x.com/liz_jarv/status/2065073137767809135?s=20): Launches Ask DoorDash, an in-app chatbot
* [Perplexity Computer](https://x.com/perplexity_ai/status/2064771411894567373?s=20): Claude Fable 5 is available as an orchestrator model
* [Copilot Notebooks](https://x.com/mtholfsen/status/2065095620231360540?s=20): Now rolling out to all Microsoft 365 Education users who use Copilot Chat, with any Academic license
View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/25296119-9f00-4620-9931-2d98d0068485/image.png?t=1752986966)
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* [Salesforce](https://salesforce.wd12.myworkdayjobs.com/External_Career_Site/job/Georgia---Atlanta/Applied-AI-Coach_JR339277): Applied AI Coach
* [RAND](https://rand.wd5.myworkdayjobs.com/External_Career_Site/job/San-Francisco-CA/Senior-Research-Lead---AI-Security-Portfolio_R3464-1): Senior Research Lead - AI Security Portfolio
* [Applied Intuition](https://rand.wd5.myworkdayjobs.com/External_Career_Site/job/San-Francisco-CA/Senior-Research-Lead---AI-Security-Portfolio_R3464-1?source=LinkedIn): Research Intern - World-Action Foundation Model, Robotics
* [Physical Intelligence](https://jobs.ashbyhq.com/physicalintelligence/1a7a181f-c318-4e0b-9516-c7111b3e3968): Applied Researcher
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GAMES
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A QUICK POLL BEFORE YOU GO
----------The Deep View is written by Nat Rubio-Licht, Sabrina Ortiz, Jason Hiner, Faris Kojok and The Deep View crew. Please reply with any feedback.
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Thanks for reading today’s edition of The Deep View! We’ll see you in the next one.
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View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/e049aefb-8053-4bac-9da4-38c229cd6388/Real.png?t=1781216150)
Follow image link: (https://unsplash.com/photos/dramatic-sunset-clouds-over-silhouetted-rooftops-3NnEXmgv8CQ)
Caption: [Link to the original](https://unsplash.com/photos/dramatic-sunset-clouds-over-silhouetted-rooftops-3NnEXmgv8CQ)
“The clouds edges have more texture to them.”
“The satellite dish and satellite antenna on the roof of [this image] were markers of authenticity. I don't think AI would generate that without specific prompting.”
“==The first thing I noticed in [this image] was the one cloud that had an awkward tail. That would have bothered me if it was my photo.”==
View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/38c77359-80e4-4a40-b19f-49140b699bf9/Fake.png?t=1781216173)
Follow image link: (https://chatgpt.com/share/6a29cb0f-ae54-83e8-9d50-31547f1fd744)
Caption: [Link to the AI image](https://chatgpt.com/share/6a29cb0f-ae54-83e8-9d50-31547f1fd744)
“[This image] had inconsistent reflection off the bottom of some clouds and off a level of clouds above them.”
“Clouds a little too dark, inconsistent reflection of sunlight.”
“The clouds in [this image’ did not appear to be organized like clouds.”
“[This image] looks to perfect. A normal persons camera would take a picture that looks like [the other image.]”
View image: (https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/f6b2537a-c207-453e-8567-5898374096f2/Frame_1410104596.png?t=1765345268)
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Follow image link: (https://tdv.transistor.fm/)
Caption:
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If you want to get in front of an audience of 750,000+ developers, business leaders and tech enthusiasts, get in touch with us here.
GET IN TOUCH WITH US HERE (https://www.passionfroot.me/the-deep-view)
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