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⚙️ Nvidia solves key challenge in robotics
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⚙️ Nvidia CPU to compete with Intel and others
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⚙️ Report: Workers are lying about their AI skills
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⚙️ How Oura makes feedback operational
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Selected Message
From: "The Deep View" <newsletter@...
To: [email protected]
Date: Sat, 23 May 2026 12:36:48 GMT
Subject: ⚙️ How Oura makes feedback operational
To: [email protected]
Date: Sat, 23 May 2026 12:36:48 GMT
Subject: ⚙️ How Oura makes feedback operational
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</style></head><body class="a" style="margin:0px auto;padding:0px;word-wrap:normal;word-spacing:normal;background-color:#FFFFFF;"><div role="article" aria-roledescription="email" aria-label="email_name" lang="en" style="font-size:1rem"><div style="display:none;max-height:0px;overflow:hidden;"> Plus: Be part of a live Q&A with the Oura team  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ </div><table role="none" width="100%" border="0" cellspacing="0" align="center" cellpadding="0" class="gg"><tr><td align="center" valign="top"><table role="none" width="670" border="0" cellspacing="0" cellpadding="0" class="aa" style="width:670px;table-layout:fixed;"><tr><td class="bodyWrapper" align="center" valign="top" style="padding:10px 10px 10px 10px;"><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" align="center"><tr><td align="center" valign="top" style="border-width:1px 1px 0px 1px;border-style: solid; border-color: #FFFFFF;border-radius:10px 10px 0px 0px;background-color:#FFFFFF;" class="c"><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" align="center"><tr id="header"><td style="padding:15px 15px 0px 15px;"><div style="padding-top:0px;padding-right:0px;padding-bottom:20px;padding-left:0px;"><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" align="center"><tr><td class="f" align="right" valign="top"><p> May 23, 2026 | <a data-read-online-tooltip="true" href="https://elink983.thedeepview.co/ss/c/u001.gKxW2KpP8aPe_QMyOQduokBEDIe6892b9r6MySOyoYVzHmgH0KYBhA79MNHQusFeOKcVWjqL2jzXOJmea425CFsy6BqPgT3MwrjGeGdyfeI64PRwqcqaurG4CBGnjGuOQ6rzYWOgHN4hqzQdsO4bxSaxqQxEWCviM-h7ApnxnQhOVeEklIzz-HUR9TOhKJqCR734wogLaKIf2B8pA_7L5KAY6pULwP5icQwEWW53k3z57NgYWNIyb4YakPFCFEJYeAkeZN33XoVSvtcFeYfs3VrQXR5KrYYFiMAWJycID4kjT_1038LQ5ni7pUuAFVgbw2hXSICgOD8XIIa_yCakZYSsNBcbUh8TzdF4MgB3imDzjbgwdiCRhmLckzRpdqpF3h8tNq3aB4Z_ly-2zotPRTyAi6U_1CyCP7sbNtjUzIcbM-UduWH7IbA-i9bjsGjcHpbjIoVYTtc1fOyJJJ8z-KlooDJdLxe7zX-8KkuMlU0ecNEp-Dz9vnNmz4uHBdOCpz16kxIcoWskSXDxBkfFVBC062LZ62qiv5dmiCKfSjRRdfOyxAw8YXMvQJcVSfnveR__cvw22OCdS7z-dS8alnTr-JC9eIXUfp_pj6oGdk5OP8NAJUrsT_JcHB9HVVkBYm9XeSUeYxTlVbOq-OBFmWvpENLFzJcTUcxjRX5cDVPBzoRZWMxTOP_JPGnJiDbL290v87oWraOrmVEOy8Itd1t_udyEiW5IflLplpTcn1DGznkFMXdkIMvN0sW--iWM6COThvgB7aAtp79OZ7b0GA/4qv/wnAhIdtSTICzySpFkEx50Q/h0/h001.YX7FisjYFkHe5y75WWfpTpmMGgE3icVYlbRPwsXBtHU">Read online</a></p></td></tr><tr><td style="line-height:0;"><div data-open-tracking="true"> <img src="https://elink983.thedeepview.co/ss/o/u001.8UYYf-fpC5t510J3InhYHg/4qv/wnAhIdtSTICzySpFkEx50Q/ho.gif" alt="" width="1" height="1" border="0" style="height:1px !important;width:1px !important;border-width:0 !important;margin-top:0 !important;margin-bottom:0 !important;margin-right:0 !important;margin-left:0 !important;padding-top:0 !important;padding-bottom:0 !important;padding-right:0 !important;padding-left:0 !important;"/> </div></td></tr></table></div></td></tr><tr id="content-blocks"><td class="email-card-body" align="center" valign="top" style="padding-bottom:15px;"><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" align="center"><tr><td align="center" valign="top" style="padding-bottom:8px;padding-left:15px;padding-right:15px;padding-top:8px; " class="dd"><table role="none" border="0" cellspacing="0" cellpadding="0" style="margin:0 auto 0 auto;"><tr><td align="center" valign="top" style="width:604px;"><img src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/2a0fb463-5a07-4eda-89cf-c3c42fdf99eb/BANNER__121_.jpg?t=1779385628" alt="" height="auto" width="604" style="display:block;width:100%;" border="0"/></td></tr></table></td></tr><tr><td align="center" valign="top" style="padding-bottom:8px;padding-left:15px;padding-right:15px;padding-top:8px; " class="dd"><table role="none" border="0" cellspacing="0" cellpadding="0" style="margin:0 auto 0 auto;"><tr><td align="center" valign="top" style="width:325px;"><a href="https://elink983.thedeepview.co/ss/c/u001.wZPohD0JH12EksCsbt8ZeFUCZ3X_7ogpnoOUrEMn3xOY07SXJWe10RrxcosQcFP2vvMUFoPqLEqi3qgk-lcCIvdwwe6GVvUKVXpzTs3tuntHZaVoccIZ2-ECsfz54vb7DSSQAVkIS3ALgePzGaDBuh8XiKDzSVTiSgAEufgyIveott_l3azsa-xkQRc9vptL4zHwqf5B0U9W7HpjfjZH3m_mFzO9QuLe8lhuRigqPUw1jWYFdb4iTtZLwmJ4nS17MeHenapG73DkPGav8QPGFg/4qv/wnAhIdtSTICzySpFkEx50Q/h1/h001.gunxv3p8ckFaLkhpcXHal_vhVLzpJ9uzfMYaSAaIhfI" rel="noopener noreferrer nofollow" style="text-decoration:none;" target="_blank"><img src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/43e6e204-88f1-4307-bf35-08f73a9bd532/Together_W_Unwrap__1_.png?t=1778228523" alt="" height="auto" width="325" style="display:block;width:100%;" border="0"/></a></td></tr></table></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><b>Hello, friends.</b> Most companies talk about being customer-centric. Oura is opening up about how it operationalizes that idea. On May 27, leaders from Oura and Unwrap will explain how member feedback shapes decisions across the company, followed by a live audience Q&A. Thanks for tuning into this special weekend edition, presented in partnership with <a class="link" href="https://elink983.thedeepview.co/ss/c/u001.wZPohD0JH12EksCsbt8ZeFUCZ3X_7ogpnoOUrEMn3xOY07SXJWe10RrxcosQcFP2vvMUFoPqLEqi3qgk-lcCIvdwwe6GVvUKVXpzTs3tuntHZaVoccIZ2-ECsfz54vb7DSSQAVkIS3ALgePzGaDBuh8XiKDzSVTiSgAEufgyIveott_l3azsa-xkQRc9vptLzHImGz7MBTtlhjTc2divnI-9tiRjgGmHD1OUMBE3JAZwMwGUvBRX65RGv5dkJgTjBG9lEwL3l-iBLPdAeSCG5w/4qv/wnAhIdtSTICzySpFkEx50Q/h2/h001.XApLglymZ-RUmbYVtfzDWW0QBSDqsZX-aySyRaynyOY" target="_blank" rel="noopener noreferrer nofollow"><span>Unwrap</span></a>. Let us know what you think! <i>—</i><i><a class="link" href="https://elink983.thedeepview.co/ss/c/u001.wZPohD0JH12EksCsbt8ZeFCsxgaiiSFhhEZXgbyLVQFhr1A_BEAEp8cdvWudcCyss9zA-ck9db_DlffwGgC6GkvgY4ddaq81wTLdw5-Rvc-LKogiay9cxE_pXnVW6unCRFHIoAQXJl7SUNdLQ3r6To_OHdr_znNxSRX4JJXN1YGm7kx0vAD1vgJrA6eow-nz6weZ03fhginVLvLhyN087tOa5X5XRAAWW8LU8e8qziUrdIBWG3CU8VHT4Um2zbBiZQBUYulWklu-53bYw5bzXg/4qv/wnAhIdtSTICzySpFkEx50Q/h3/h001.lTJ1OV4OB0kUGIT1dRYYTabWQ7ghECecaOFnXJ3pZ-0" target="_blank" rel="noopener noreferrer nofollow"><span>Jason Hiner</span></a></i></p></td></tr><tr><td><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" style=""><tr><td height="5.0px" style="line-height:1px;font-size:1px;height:5.0px;"> </td></tr><tr><td bgcolor="transparent" style="background-color:transparent;border-color:#CDCDCD;border-radius:10px;border-style:solid;border-width:1px;padding:10.0px 10.0px 10.0px 10.0px;"><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0"><tr><td class="dd" align="left" valign="top" style="color:#2A2A2A;font-weight:400;padding:0px 15px;text-align:left;"><h1 style="color:#2A2A2A;font-weight:400;mso-line-height-alt:125.0%;"><b>⚡</b><b><a class="link" href="https://elink983.thedeepview.co/ss/c/u001.wZPohD0JH12EksCsbt8ZeFUCZ3X_7ogpnoOUrEMn3xOY07SXJWe10RrxcosQcFP2vvMUFoPqLEqi3qgk-lcCIvdwwe6GVvUKVXpzTs3tuntHZaVoccIZ2-ECsfz54vb7DSSQAVkIS3ALgePzGaDBuh8XiKDzSVTiSgAEufgyIveott_l3azsa-xkQRc9vptLdQYbxpt_S_ACXcneNCtdFfNKBuizri98zQmgYo0vQIouapV-3f_hrPsR2hBhT3SXWOwkX3m3ngsgLZBT6kD1ow/4qv/wnAhIdtSTICzySpFkEx50Q/h4/h001.R2PLMKp6iptWNfMbGsTpq7Bgc8amHe4VqTYIVZgJn9s" target="_blank" rel="noopener noreferrer nofollow"><span>See how Oura uses AI to listen to their customers</span></a></b></h1></td></tr><tr><td align="center" valign="top" style="padding-bottom:8px;padding-left:15px;padding-right:15px;padding-top:8px; " class="dd"><table role="none" border="0" cellspacing="0" cellpadding="0" style="margin:0 auto 0 auto;"><tr><td align="center" valign="top" style="width:584px;"><a href="https://elink983.thedeepview.co/ss/c/u001.wZPohD0JH12EksCsbt8ZeFUCZ3X_7ogpnoOUrEMn3xOY07SXJWe10RrxcosQcFP2vvMUFoPqLEqi3qgk-lcCIvdwwe6GVvUKVXpzTs3tuntHZaVoccIZ2-ECsfz54vb7DSSQAVkIS3ALgePzGaDBuh8XiKDzSVTiSgAEufgyIveott_l3azsa-xkQRc9vptLCBBjcqp3ICClyOr1-4vk8aCFCw1F4d2drhz-2l2UH6QT52VNoYT_ThiVLjP5YpgiA94w0BckIJtymAZBgeHgFA/4qv/wnAhIdtSTICzySpFkEx50Q/h5/h001.ANfoj8tsvYM3y6vXucNk5mhegDM1GfiLfNXgfM5RO1Y" rel="noopener noreferrer nofollow" style="text-decoration:none;" target="_blank"><img src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/b8536ffc-da94-43a6-be8b-e834f47e5147/ART2__20_.jpg?t=1778237266" alt="" height="auto" width="584" style="display:block;width:100%;" border="0"/></a></td></tr></table></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"> What does it actually look like to build a product around your customers, not just say you do? </p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"> Oura has done it. <a class="link" href="https://elink983.thedeepview.co/ss/c/u001.wZPohD0JH12EksCsbt8ZeFUCZ3X_7ogpnoOUrEMn3xOY07SXJWe10RrxcosQcFP2vvMUFoPqLEqi3qgk-lcCIvdwwe6GVvUKVXpzTs3tuntHZaVoccIZ2-ECsfz54vb7DSSQAVkIS3ALgePzGaDBuh8XiKDzSVTiSgAEufgyIveott_l3azsa-xkQRc9vptLKXaSsxneNcnfDWmzJUKIntcGcru7Un_oNJtSFOfNmQ-ATL1R6B2CjIEUXQYTPYqRWb6PQe6kd5jn0ZVYrIe0Pg/4qv/wnAhIdtSTICzySpFkEx50Q/h6/h001.66xMoCB-h9v-MLNVjbmnpvHvQYrLFwhugX4H7nDF3II" target="_blank" rel="noopener noreferrer nofollow"><span>And on May 27th, they're pulling back the curtain.</span></a></p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"> Join the Oura team to talk about how they unify member feedback across product, engineering, and leadership, and how real member voices shape every decision they make. </p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"> Speakers: </p></td></tr><tr><td style="padding-bottom:12px;padding-left:37px;padding-right:27px;padding-top:12px;" class="ee"><div style="margin-left:0px;" class="edm_outlooklist"><ul style="font-weight:400;list-style-type:disc;margin-bottom:12px !important;margin-top:12px !important;padding:0px 0px 0px 0px;"><li class="listItem ultext"><p style="mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"> John Moses - VP, Member Experience </p></li><li class="listItem ultext"><p style="mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"> Dzevad Kudic - Sr. Support Engineering Manager </p></li><li class="listItem ultext"><p style="mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"> Dayu Aryanthi - CX Strategy </p></li><li class="listItem ultext"><p style="mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"> Jens Nordgaard - Analytics Manager </p></li><li class="listItem ultext"><p style="mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"> Elizabeth O'Bryen - Head of CS, Unwrap </p></li></ul></div></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"> If customer feedback is a part of your role then this one's for you! The talk will be followed by a Q&A with the audience. </p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"> 📅 <b>Date</b>: Wednesday, May 27th </p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"> ⏰ <b>Time</b>: 11am PT / 2pm ET </p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><a class="link" href="https://elink983.thedeepview.co/ss/c/u001.wZPohD0JH12EksCsbt8ZeFUCZ3X_7ogpnoOUrEMn3xOY07SXJWe10RrxcosQcFP2vvMUFoPqLEqi3qgk-lcCIvdwwe6GVvUKVXpzTs3tuntHZaVoccIZ2-ECsfz54vb7DSSQAVkIS3ALgePzGaDBuh8XiKDzSVTiSgAEufgyIveott_l3azsa-xkQRc9vptLYQ7-lRpq5_zqfTpjW5N1eQUPSPA9ClnAS-ZF51Vup6pL7YCkB73wXtfytnHtHM7mVb6C-qE-5oE7Nbj34GW1SQ/4qv/wnAhIdtSTICzySpFkEx50Q/h7/h001.AY_rQDnCEamGb3O9J4R8mA67fvJV7cdngrNuT0Z_tOU" target="_blank" rel="noopener noreferrer nofollow"><span>Save your spot here</span></a>. If you can't make it on the 27th, no worries! Go ahead and register and you'll automatically get the recording after the session. </p></td></tr></table></td></tr><tr><td height="5.0px" style="line-height:1px;font-size:1px;height:5.0px;"> </td></tr></table></td></tr><tr><td align="center" valign="top" style="padding-bottom:8px;padding-left:15px;padding-right:15px;padding-top:8px; " class="dd"><table role="none" border="0" cellspacing="0" cellpadding="0" style="margin:0 auto 0 auto;"><tr><td align="center" valign="top" style="width:604px;"><img src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5851c5ad-dd2b-463b-a66c-1fc43194abea/image.png?t=1753043394" alt="" height="auto" width="604" style="display:block;width:100%;" border="0"/></td></tr></table></td></tr><tr><td align="center" valign="top" style="padding-bottom:8px;padding-left:15px;padding-right:15px;padding-top:8px; " class="dd"><table role="none" border="0" cellspacing="0" cellpadding="0" style="margin:0 auto 0 auto;"><tr><td align="center" valign="top" style="width:604px;"><a href="https://elink983.thedeepview.co/ss/c/u001.5sXVVvymMF6ZsL5-zBaSfGJy3c0bZNZM8i0gD27Frg072kFiqWiLO6zXXqWNHG3-KHeLB2KvWI3YCcZIoI0d8N-le1oL36245tRONfsRldzRd5vgTxnb-YUgSMSLkhFSBecH0Le42ufTsbC5AULpBiwlm0neVtpWJvLDRULcewgruV2nAYlAhakD6vKdb8Uiy52OhbUXzfOFHcAgy1oK9-ZUTgiwsX_NVohkEMYzuIg/4qv/wnAhIdtSTICzySpFkEx50Q/h8/h001.VPa5Pq_dsYKht87jkC1RBHLZb8-IbDMtISou2Ra2lE8" rel="noopener noreferrer nofollow" style="text-decoration:none;" target="_blank"><img src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/e9fc4821-1b3f-460d-b894-f6799a48efd9/nl-promo.png?t=1777003751" alt="" height="auto" width="604" style="display:block;width:100%;" border="0"/></a></td></tr></table></td></tr><tr><td align="center" valign="top" style="padding-bottom:8px;padding-left:15px;padding-right:15px;padding-top:8px; " class="dd"><table role="none" border="0" cellspacing="0" cellpadding="0" style="margin:0 auto 0 auto;"><tr><td align="center" valign="top" style="width:604px;"><img src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3aa3c46b-6707-4c28-a483-ed7b03d7e0e6/image.png?t=1753043422" alt="" height="auto" width="604" style="display:block;width:100%;" border="0"/></td></tr></table></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"> If you want to get in front of an audience of 750,000+ developers, business leaders and tech enthusiasts, get in touch with us here. </p></td></tr><tr class="btn_row"><td valign="top" style="padding-bottom:14px;padding-left:15px;padding-right:15px;padding-top:14px;text-align:center;width:100%;word-break:break-word;" class="dd"><table width="100%" role="none" border="0" cellspacing="0" cellpadding="0" style="margin:0px auto 0px auto;"><tr><td align="center" 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**Hello, friends.** Most companies talk about being customer-centric. Oura is opening up about how it operationalizes that idea. On May 27, leaders from Oura and Unwrap will explain how member feedback shapes decisions across the company, followed by a live audience Q&A. Thanks for tuning into this special weekend edition, presented in partnership with [Unwrap](https://www.unwrap.ai/oura-customer-webinar). Let us know what you think! _—__[Jason Hiner](https://www.thedeepview.com/author/jason-hiner)_
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# **⚡****[See how Oura uses AI to listen to their customers](https://www.unwrap.ai/oura-customer-webinar)**
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What does it actually look like to build a product around your customers, not just say you do?
Oura has done it. [And on May 27th, they're pulling back the curtain.](https://www.unwrap.ai/oura-customer-webinar)
Join the Oura team to talk about how they unify member feedback across product, engineering, and leadership, and how real member voices shape every decision they make.
Speakers:
* John Moses - VP, Member Experience
* Dzevad Kudic - Sr. Support Engineering Manager
* Dayu Aryanthi - CX Strategy
* Jens Nordgaard - Analytics Manager
* Elizabeth O'Bryen - Head of CS, Unwrap
If customer feedback is a part of your role then this one's for you! The talk will be followed by a Q&A with the audience.
📅 **Date**: Wednesday, May 27th
⏰ **Time**: 11am PT / 2pm ET
[Save your spot here](https://www.unwrap.ai/oura-customer-webinar). If you can't make it on the 27th, no worries! Go ahead and register and you'll automatically get the recording after the session.
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